Edge226, a mobile-first performance marketing platform, announced its acquisition of Adscend Media, a leading provider of rewarded advertising solutions. The acquisition strengthens Edge226’s offering, adding Adscend Media’s proven rewarded ad formats-most notably its industry-leading Offerwall-to Edge226’s existing in-app and CTV channels.
Through this strategic expansion, Edge226 will deliver a comprehensive cross-channel solution, empowering mobile apps and games to acquire highly engaged users across in-app, CTV, and reward-based advertising – all in one platform. Advertisers will benefit from a unified platform that simplifies campaign creation and optimization across these three channels, ultimately driving higher ROAS. As Offerwalls evolve to optimize for actions beyond installs, advertisers are achieving stronger engagement and more cost-effective user acquisition at scale.
“The addition of Adscend Media marks a key milestone in our growth,” said Avishay Raviv, Co-CEO of Edge226. “Their rewarded advertising expertise complements our existing capabilities and gives clients a powerful new channel for user acquisition and engagement.”
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“Adscend Media connects ROAS-driven advertisers with millions of engaged users through its publisher partners, in addition to its owned and operated apps and websites,” added Yoav Kirmayer, Co-CEO of Edge226. “We are excited to expand their proven success in serving gaming and financial apps into new verticals and geographies worldwide.”
“Since 2009, Adscend Media has been a leader in performance advertising, helping advertisers reach millions of users globally through our rewarded advertising solutions. We’re proud of what we’ve built here, and our longevity reflects our team’s dedication,” said Fehzan Ali, Co-Founder at Adscend Media. “Edge 226’s technology, global reach, and focus on innovation will accelerate our growth and deliver more value to our partners. We’re thrilled to join forces with them to shape the future of performance advertising.”
SOURCE: Businesswire