Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
LG Ad Solutions Integrates with Viant to Advance Addressability in CTV
Viant Technology, a leader in CTV and AI-powered programmatic advertising, announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the connected TV (CTV) ecosystem.
In Customer Experience news this week…
Crescendo and Amazon Advance Voice AI for Customer Service
Crescendo, one of the fastest-growing AI-native platforms in the customer experience (CX) space, announced a significant advancement in intelligent engagement with the integration of Nova Sonic, Amazon’s state-of-the-art foundation model for speech understanding and generation.
In Content Management news this week…
imagine.io Adds Built-In Post-Production Editing to Platform
imagine.io, the all-in-one platform for 3D product visualization, has introduced a powerful new suite of built-in post-production editing tools, enabling users to fine-tune rendered images directly within the platform-eliminating the need for external software like Photoshop.
In Cloud Platform news this week…
Twilio Expands Platform with Real-Time Personalization and WhatsApp Business Calling
Twilio, the leading customer engagement platform powering real-time, personalized interactions for top global brands, announced the general availability of three major innovations: Event Triggered Journeys in Twilio Engage.
In Programmatic Advertising news this week…
Vistar Media Debuts Programmatic Guaranteed for Out-of-Home Precision
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has unveiled its new Programmatic Guaranteed.
In Social Media Monitoring news this week…
AnyMind Adds Adjust and TikTok to AnyManager for user acquisition analytics
AnyMind Group, a business process-as-a-service (BPaaS) provider specializing in marketing, e‑commerce, and digital transformation, announced the integration of advertising performance data from Adjust and TikTok into its AnyManager publisher growth platform.
In Martech Automation news this week…
SALESmanago Unveils Real-Time Marketing Suite to Speed Campaign creation
SALESmanago, a leading European Customer Engagement Platform, has announced a major update to its platform, unveiling a suite of product enhancements designed to help marketers operate faster, more efficiently, and with greater confidence.
In Digital Tech news this week…
Adobe LLM Optimizer Empowers Businesses to Drive Brand Visibility AI Browsers and Chat
Adobe introduced Adobe LLM Optimizer, a powerful new enterprise application designed to help brands maintain relevance and visibility as generative AI transforms how consumers interact with digital content.
Article Of The Week….
From Siloed to Synced: Solving Data Fragmentation Across Your B2B Marketing Stack
Most marketing teams don’t plan for fragmentation but it happens naturally as new tools get layered into existing workflows. Content platforms manage engagement metrics separate from marketing automation systems. CRM data is updated manually or lags behind real-time intent signals. ABM platforms operate on parallel scoring models while paid media tools generate their own lead lists.
Each tool collects valuable info but without seamless integration, marketing teams have to reconcile the differences manually. Data gets copied between tools, cleaned in spreadsheets and re-uploaded without version control. Over time, confidence in data integrity erodes and strategic insights become hard to extract.