Segment Ninja, an innovative SaaS segmentation platform for Klaviyo users and Claritas, an industry-leading integrated marketing optimization platform, announced the general release of first-of-its kind integration that allows email and multichannel marketers to instantly identify their highest-value customers and optimize campaigns with real demographic, lifestyle, and psychographic data. Alen, a leading maker of Air Purification products was the first to benefit from the power of the new solution.
Segment Ninja Integrates PRIZM® Premier into Klaviyo, Revolutionizing Email Marketing with Real Customer Intelligence
Segment Ninja enables Klaviyo users to:
- Instantly analyze and enrich customer lists with PRIZM Premier data for richer insights.
- Generate detailed personas to drive more personalized and engaging campaigns.
- Access geospatial mapping to pinpoint customer clusters and optimize targeting at the household level.
- Acquire more ideal customers via email and on over 150 channel and platform partners.
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The platform is designed to be effortless and fast. A one-click analysis delivers data-driven insights directly into Klaviyo, making it accessible for both beginners and advanced marketers. The intuitive dashboard uncovers a brand’s top buyer segments and generates data-rich personas in one click.
“Our mission was simple: to help Klaviyo users know exactly who their best customers are and how to engage, convert and acquire more like them,” said Jim Kalogerakos, founder and CEO of Segment Ninja. “By partnering with Claritas, we’re enabling brands and their agencies to turn first-party data into precision-targeted campaigns.”
SOURCE: PRWeb