Kargo, the leading creative optimization platform, announced the expansion of its award-winning CTV Video and CTV Glass ad formats to TiVo-powered devices, including both TiVo’s IPTV service and its proprietary smart TV operating system (TiVo OS). This collaboration represents a pivotal advancement in connected TV advertising, giving brands powerful new ways to engage viewers at key moments of content discovery.
Through this integration, advertisers can now activate immersive, high-impact creative experiences directly within the TiVo ecosystem-spanning across diverse devices and user environments. Kargo’s innovative CTV formats are designed to deliver full-screen, visually compelling ads that integrate naturally into the viewer journey, creating seamless and memorable interactions.
“TiVo has long been a trusted name in television, with a significant footprint across both Pay TV and smart TV environments,” said Tal Almany, Vice President, Global Supply at Kargo. “This collaboration reflects our shared commitment to elevating the viewer experience and enabling advertisers to deliver creative that is both effective and engaging, whether in the home screen or during content transitions.”
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Kargo’s CTV Glass transforms the idle or home screen into a dynamic storytelling canvas, activating motion-driven brand experiences even before content playback begins. Meanwhile, CTV Video delivers contextually aligned ad content during natural breaks and transitions, ensuring brand messages reach viewers without disrupting their programming.
“We’re excited to partner with Kargo to bring high-impact, creative-first advertising experiences to our growing smart TV and IPTV footprint,” said Craig Chinn, SVP Advertising Sales, Americas at TiVo, a part of Xperi. “As viewer behavior continues to evolve, our goal is to help brands connect with audiences in meaningful, non-disruptive ways. This partnership represents the next step in delivering premium, performance-driven ad solutions across our platforms.”
This strategic partnership brings Kargo’s cutting-edge CTV formats to millions of smart TVs powered by TiVo and IPTV households in the U.S., offering advertisers a scalable and platform-agnostic way to connect with audiences. The collaboration reinforces both companies’ commitment to redefining CTV advertising by combining creativity, relevance, and respect for viewer experience.