Scalenut, an AI-powered SEO and content marketing platform, announced the launch of two powerful new tools: GEO Watchtower and Social Upreach, to help marketers stay visible, relevant, and cited across AI-driven search ecosystems.
The launch marks Scalenut’s most significant product expansion to date. It also reflects the company’s growing focus on Generative Engine Optimization (GEO), a framework designed to help businesses optimize content for discovery, trust, and visibility across platforms like ChatGPT and Perplexity.
“This isn’t just another SEO update; it’s a foundational shift in how we think about digital visibility,” said Mayank Jain, Co-founder at Scalenut. “AI engines are quickly becoming the new gatekeepers of online discovery. With this release, we’re helping brands adapt and thrive in that reality.”
The AI Shift in Search Behavior
As large language models (LLMs) and AI chatbots gain traction as information gateways, traditional SEO tactics, while still important, are no longer sufficient on their own. A survey by Scorpion, reported by Yahoo Finance, found that 83% of respondents consider AI-powered search tools more efficient than traditional search engines. Recognizing this shift early, Scalenut has spent the past year building an integrated suite of tools that go beyond keywords to help marketers win in a world of conversational AI.
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Scalenut Introduces New GEO Stack to Address AI Visibility Gaps
As platforms like ChatGPT, Perplexity, and Google AI Overviews become default sources for answers, many marketing teams are realizing a critical gap in their strategy. They lack visibility in generative search results. Unlike traditional SEO tools, which focus on Google rankings, most marketers lack insight into how their brand appears in AI-generated responses.
SOURCE: EINPresswire