Moloco, the AI performance advertising company, announced that Moloco SDK is now available through Google AdMob bidding and Ad Manager’s SDK bidding platforms. In addition, Moloco SDK is fully self-serve for publishers.
This integration validates that Moloco meets Google’s rigorous standards for performance, reliability, and integration. App developers will be able to monetize their inventory through Moloco’s global direct advertiser demand while maintaining a high-quality user experience. This availability enables publishers already connected with Google through AdMob and Ad Manager to access Moloco’s advertiser ecosystem.
“Moloco has consistently been recognized as a top-performing platform for ad monetization, optimized to drive real business outcomes,” said Yoni Markovizky, Head of Supply, Moloco. “Moloco SDK, which was already a certified bidding partner for AppLovin’s MAX and Unity’s LevelPlay, is now also available through Google AdMob and Ad Manager. With these direct integrations, we can continue to operate as an engine of growth for an even greater pool of publishers with no margin fees, applying the cost savings directly to our partners in the ecosystem.”
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To date, Moloco has nearly 500 publishers utilizing the Moloco SDK including Voodoo, Crazy Maple, and Audiomack. For publishers, the SDK provides automatic access to Moloco’s global direct advertiser demand and leverages advanced AI to serve the right ad to the right user, maximizing revenue. Additionally, publishers maintain creative rendering control across various ad formats, ensuring ads monetization aligns with an optimal user experience. For advertisers, who will also benefit, this integration supports enhanced targeting capabilities and greater control, ultimately driving greater return on investment (ROI).
SOURCE: Businesswire