Perion Network, a global technology leader addressing the complexities of modern advertising, has announced new strategic partnerships with KT Corporation and NHN AD, two of South Korea’s most prominent digital media and technology companies. This move marks a significant step in expanding Perion’s programmatic Digital Out-of-Home (DOOH) footprint and solidifies its position in one of Asia’s fastest-growing advertising markets.
This collaboration aligns with Perion’s ongoing strategy to expand premium media supply across high-growth markets in the Asia-Pacific (APAC) region. According to industry estimates, the APAC DOOH market is projected to reach $21.64 billion in 2025 and grow to $38.71 billion by 2030, with a CAGR of 12.34%. These new partnerships represent Perion’s first direct programmatic supply integrations in Korea, with revenue contributions expected to begin in Q4 2025.
As part of the initiative, KT becomes the first media owner in Korea to implement Perion’s proprietary Header Bidding technology, a critical feature of its Supply Side Platform (SSP). This integration will provide seamless access to global programmatic demand across both Open Exchange and Private Marketplace (PMP) environments.
NHN AD, a leader in digital marketing in Korea, will act as Perion’s local activation partner, managing PMP deals and streamlining the onboarding process for domestic advertisers and publishers.
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The partnership with KT will enable the programmatic activation of 179 high-visibility screens across major transit lines including the Shinbundang Line and Seoul Metro Line 9, significantly boosting DOOH reach in public transportation. NHN AD will further extend audience access via 85 premium screens installed in golf driving ranges and fitness clubs, tapping into Korea’s high-income, wellness-focused consumers.
Collectively, these integrations represent one of Korea’s earliest and largest-scale deployments of programmatic DOOH beyond the retail sector, opening up scalable access to both urban and lifestyle audiences.
“Our DOOH continues to expand, and we’re thrilled to partner with such a prominent telecom brand. This collaboration can contribute to accelerating our momentum in APAC, one of the largest DOOH markets which is projected to reach $21.64 billion in 2025, with further growth anticipated in the coming years,” said Tal Jacobson, Perion’s CEO. “This partnership supports our commitment to premium, high-margin channels like DOOH and expands our global supply footprint. It validates our strategy of entering high-value markets through deep technology integration and trusted local partners. With KT and NHN AD, we’re reinforcing our ability to deliver premium supply and performance at scale for global advertisers across Asia.”
“We are proud to be the first Korean publisher to adopt Perion’s full-stack technology,” said Kwangchul Choi, General Manager at KT Corporation. “This partnership helps us better monetize our digital assets while offering global advertisers access to our high-impact screens.”