DeepIntent, the leading healthcare advertising platform, introduced its HealthFirst FAST (Free Ad-Supported Streaming TV) Package, a new performance-driven solution designed to give healthcare advertisers premium, scalable access to verified patients and healthcare providers. The package delivers targeted reach across leading streaming publishers and partners, including LG Ad Solutions, Pluto TV, and others, offering healthcare brands a direct path to trusted audiences in one of the fastest-growing media channels.
“As healthcare audiences evolve how and where they consume media, advertisers need to optimize their investments in real time across premium channels to achieve health and business outcomes,” said Chris Paquette, Founder and CEO of DeepIntent. “Our latest offering unlocks scale, speed, and confidence for healthcare advertisers looking to reach relevant patients and providers across trusted, premium supply through our AI-driven Health Intelligent™ media buying experience, ultimately improving outcomes for patients nationwide.”
According to eMarketer, FAST is one of the fastest-growing streaming categories, with time spent expected to increase at twice the rate of OTT this year. DeepIntent’s internal analysis further shows that 77% of healthcare providers are reachable on FAST platforms—more than double the 34.6% reach within the general population—positioning FAST as a uniquely powerful channel for healthcare marketers.
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“Pluto TV has built a best-in-class streaming environment that delivers both scale and precision for our partners, and DeepIntent’s new FAST package strengthens that by bringing the advanced audience targeting required to reach healthcare audiences,” said Christo Owen, SVP of Partnerships at Paramount Advertising. “The expansion of our partnership enables brands to activate campaigns that drive meaningful outcomes with our engaged viewers on the biggest screen in the home.”
The package is backed by DeepIntent’s performance and compliance framework, ensuring campaigns are measurable, addressable, and optimized for real-world results while maintaining the strict standards of the pharmaceutical industry.
“As pharma marketers shift budgets beyond traditional channels, we’ve seen exceptional reach and performance through Connected TV,” said Kristy Quagliariello, VP of Programmatic Media at Klick Health. “DeepIntent’s new turnkey FAST inventory solution is a welcome addition as it’s designed to accelerate the path from idea to activation and unlock more insight-driven opportunities for our clients to reach both HCP and patient audiences across the CTV landscape.”