Clinch, the Agentic AI platform for omnichannel advertising, announced a new first-to-market DCO strategy available within its Flight Control platform, the ability to optimize creative performance using media performance data. This evolution empowers advertisers to connect creative decisions directly to measurable business outcomes, further closing the loop on attributed campaign performance.
Building on its existing capability to ingest external data (offline conversions) for campaign optimization, Clinch now enables brands and agencies to integrate a broader range of third-party aggregated performance data from media partners, directly into the creative optimization workflow. Further, these enriched insights are visualized within Flight Control’s robust Campaign Insights, providing advertisers with a unified view of creative effectiveness across channels and media partners.
“By bridging the gap between external media performance and creative insights, we’re giving marketers unprecedented options to control driving outcomes and visibility into what’s truly working and what is not,” said Oz Etzioni, CEO and Co-founder, Clinch. “This advancement continues to set Clinch apart as the only solution that connects creative and media data in one platform, delivering actionable insights that fuel real-time optimization.”
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The enhanced capability is already being leveraged by forward-thinking marketers and media partners. Genesis USA and their agency Canvas WorldWide turned to Clinch to go beyond traditional video metrics like VCR and CTR. Together, they optimized dynamic video creative toward post-exposure search engagement, a critical mid-funnel indicator of intent, using external media signals from The Trade Desk.
“Partnering with Clinch enabled us to align optimization signals between media tactics and creative placements, beyond standard video metrics,” said Marisa Corvallis, VP, Director, Performance Strategy at Canvas Worldwide. “We were able to optimize our video strategy in real time based on key intent signals, ultimately delivering more efficient business outcomes.”
SOURCE: PRNewswire