inteQ’s Genesis Data platform addresses one of the most persistent challenges facing modern marketers: data fragmentation. While companies invest millions in CRMs, CDPs, and marketing platforms, fragmented data prevents them from achieving a complete view of their customers. Genesis connects every touchpoint into a unified customer view, enhancing existing systems and unlocking actionable insights that drive measurable business results.
Ascendant Loyalty Marketing brings proven methodology to the partnership, having designed some of the largest and most successful loyalty programs across multiple industries through their global network spanning The Americas, Asia Pacific, Europe, Middle East, and Africa.
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Jeffrey Harris, Founder and CEO at inteQ, highlighted the strategic value of the partnership: “Ascendant’s incredible reputation and 25-year track record make them the ideal partner to introduce Genesis to brands needing powerful data solutions. This partnership allows us to bring our platform to market faster and more effectively.”
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“Genesis solves one of our clients’ biggest pain points – fragmented data that prevents them from understanding their customers,” said David Slavick, Co-Founder and Partner at Ascendant Loyalty Marketing. “By integrating Genesis into our approach, our clients can best leverage their current solutions to finally achieve a unified view of customer for personalized AI enabled marketing.”
Jay Weinberg, Co-Founder and Partner at Ascendant Loyalty Marketing, emphasized the technology’s impact: “What excites me most is how quickly Genesis delivers value. Our clients have struggled with data silos for years – Genesis changes that entirely, delivering comprehensive customer intelligence that directly impacts customer engagement performance in partnership with today’s leading platforms.”
SOURCE: PRWeb