MessageGears, the leading warehouse-native data activation and engagement platform for enterprise brands, announced a key enhancement to its campaign functionality. Marketers can now configure multiple external destinations within a single MessageGears campaign, heavily reducing the time and effort required to syndicate audiences across third-party vendors and internal systems.
“Enterprise teams want speed and precision when working with their data. This enhancement gives our customers the ability to quickly share a single, accurate audience across multiple platforms with minimal overhead,” said Eugene Yukin, VP of Product at MessageGears. “By minimizing extractions and consolidating operational workflows, we’re not just saving our customers time – we’re unlocking cost efficiencies and data consistency at enterprise scale.”
Marketers typically need to recreate campaign segments when they want to send the same audience to multiple endpoints, manually updating each destination along the way. Now, within a single campaign configuration and using one extraction, they can send identical audience segments to multiple third-party platforms at once.
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Key benefits of multi-destination external campaigns include:
- Faster campaign creation: This consolidates a commonly repeated task into a single workflow for marketing operations professionals, saving hours of redundant campaign setup.
- Cost savings: The number of required database extractions is now reduced, lowering compute costs and system strain. For example, a team sending a 500K member audience to five destinations previously ran five separate extractions – querying their data warehouse five times and processing 2.5M rows. Now the same result is achieved with a single query.
- Streamlined tech stack: This reverse ETL enhancement brings yet another CDP-level capability into MessageGears’ unique cross-channel customer engagement platform – reducing the need for redundant tech, while providing marketers with functionality other ESP and CEP platforms don’t natively support.
The same advertising audience can now be sent from MessageGears to Meta, Google Ads, and Microsoft Ads simultaneously – giving marketers consistent targeting across platforms, along with simplified monitoring. If the extraction succeeds or fails, it applies to all destinations, while still showing export-level status for easy troubleshooting.
SOURCE: MessageGears