Webflow announced a new integration with Adobe Marketo Engage, designed to help marketing teams streamline workflows and unlock smarter personalization at scale. The launch underscores Webflow’s ongoing commitment to making AI-driven personalization, experimentation, and testing more accessible for modern marketers navigating increasingly complex martech environments.
Earlier this year at Adobe Summit 2025, Webflow highlighted its growing partnership with Adobe by showcasing an integration with Adobe Express, first introduced in October 2024. That collaboration, powered by Adobe’s Firefly generative AI model, brought advanced image creation and editing directly into Webflow, accelerating content production and simplifying site design.
Building on this momentum, Webflow has now introduced a new product integration between Webflow Optimize-its AI-powered personalization and A/B testing tool—and Adobe Marketo Engage.
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Now available on the Adobe Exchange Marketplace and approved through the Adobe Exchange Assurance Program, this integration enables marketing teams to:
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Leverage audience data from Marketo to deliver tailored website experiences
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Run sophisticated A/B tests informed by behavior and form submissions
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Gain real-time insights tied directly to conversion performance
“Marketers are being asked to do more with fewer resources, and the technology stack has become a barrier rather than a multiplier,” said Linda Tong, CEO of Webflow. “Webflow is simplifying what it takes to create high-performing web experiences and through this new integration with Adobe Marketo Engage, we’re helping more teams move from fragmented workflows to faster, smarter, and more connected marketing.”