Qualified introduces Piper for HubSpot: the #1 AI SDR agent for HubSpot Marketing Hub. With this integration, HubSpot customers can tap into the power of agentic marketing and use Piper the AI SDR Agent to autonomously convert their hard-earned inbound leads into pipeline. For HubSpot customers, this partnership is proven to not only boost pipeline, but also maximize their HubSpot investment.
The Challenge: Human SDR Limitations Leave Leads Untouched
In the traditional funnel, marketing teams generate inbound leads and pass them to SDRs for qualification and conversion. However, this model faces critical constraints:
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High Cost: With an average salary of $76,000-and a fully loaded cost north of $100,000-scaling SDR teams quickly becomes cost prohibitive.
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Capacity Bottlenecks: SDRs can only handle a limited volume of leads, often prioritizing the highest intent prospects while leaving others behind.
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Missed Opportunities: Research shows 73% of inbound leads never receive a response, leaving significant revenue potential untapped.
The result is a manual, inefficient process that cannot scale in today’s fast-moving digital landscape. Marketers are left with an expensive bottleneck that undermines the value of their demand generation investments.
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The Solution: Piper, the AI SDR Agent for HubSpot
Piper for HubSpot eliminates the limitations of traditional SDR models by serving as an autonomous, AI-powered SDR agent. Piper instantly and intelligently engages leads across critical digital touchpoints-including company websites and email inboxes—at hyperscale.
By leveraging HubSpot CRM data, including account details, lead behavior, and campaign engagement, Piper can:
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Deliver tailored content in real time
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Hold meaningful, face-to-face conversations with prospects
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Schedule meetings automatically
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Execute personalized email follow-ups
In doing so, Piper replicates the performance of a company’s top human SDR-only faster, more consistent, and at a scale no team could match.
“HubSpot Marketing Hub is the bedrock for hundreds of thousands of B2B marketing organizations,” said Kraig Swensrud, Founder and CEO of Qualified. “Now, in the era of agentic marketing, HubSpot customers can autonomously convert leads at hyperscale with Piper the AI SDR Agent. Combining these two platforms together unlocks massive efficiency, pipeline, and value for CMOs everywhere.”
Early Success: Piper Already Driving Pipeline Growth
Hundreds of leading companies-including Cin7, Rightsline, COMPLY, Leandata, Alation, Vanilla, Hostfully, Magaya, Beyond Identity, Forward Networks, GWI, Robin, and Canto-are already seeing measurable success with Piper for HubSpot.
Customer testimonials highlight the impact:
“Piper the AI SDR Agent helps us scale, personalize, and accelerate pipeline,” said Kaitlin Sherman, Director, Digital Marketing at COMPLY.
“With Piper the AI SDR Agent, we drive higher conversion across the funnel,” said Sean McCaffrey, Marketing Ops Lead at Cin7.
“Piper the AI SDR Agent completely transformed how we engage with our prospects,” said Melanie Nelson, Chief Marketing Officer at Rightsline.