Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Roku UK Launches FAST Channels to Expand Content Offering
Roku is ushering in a new era of free streaming for UK audiences with the launch of its first-ever FAST (Free Ad-Supported Streaming TV) channels on the Roku platform.
In Customer Experience news this week…
Tableau Cloud on Hyperforce launches in Indonesia
Tableau Cloud customers can now access the new Indonesia Pod on Hyperforce an expansion of Salesforce’s dedicated cloud infrastructure cluster.
In Programmatic Advertising news this week…
Empower Media and Ocean Media Merges to Form 2nd Largest U.S. Independent Agency
Empower Media, celebrating 40 years of industry leadership, and Ocean Media, with 29 years of performance-driven success, announced their merger to form Empower Ocean Media Group.
In Martech Automation news this week…
Qualified Launches Piper, AI SDR Superagent for HubSpot
Qualified introduces Piper for HubSpot: the #1 AI SDR agent for HubSpot Marketing Hub. With this integration, HubSpot customers can tap into the power of agentic marketing.
In Content Management news this week…
Templafy Launches AI Document Agents for Enterprise Control
Templafy, the AI-driven document generation platform, announced the general availability of its document agents solution following a successful private preview program.
In Cloud Platform news this week…
Telnyx and Synopsis Partners to Expand Communications and Voice AI
Telnyx, the full-stack conversational AI platform powering global communications, announced a strategic partnership with Synopsis, a leading technology distributor in the Middle East and Africa (MEA).
In Digital Tech news this week…
Webflow Unveils Integration with Adobe Marketo Engage for AI Personalization
Webflow announced a new integration with Adobe Marketo Engage, designed to help marketing teams streamline workflows and unlock smarter personalization at scale.
In Affiliate Marketing news this week…
Awin and Birl Partner to Scale Resale Growth for Brands
Awin, a leading global affiliate marketing platform, has entered into a strategic partnership with Birl, the award-winning resale solution.
In Social Media Marketing news this week…
Axxess Partners with Social Media Energy to Enhance Client Presence
Axxess, the leading global technology innovator for healthcare at home, has announced a new partnership with Social Media Energy, a premier digital marketing agency.
Article Of The Week….
What is Ad Saturation? Causes, Effects, and How Brands Can Overcome It
One of the major sources of consumer anger is repetition of the same things over and over again. Getting out of that cycle demands not only different types of ads, but also different ways of telling the story. Rather than constantly displaying the same boring ad, companies can try out different mediums such as videos, interactive content or carousel ads which lead customers along the path. By creatively performing A/B testing, brands are able to keep their campaigns alive and up-to-date. Besides the style, the narrative gives the brand more room and background to express its values and objectives instead of merely presenting a single product/service offer.