Doceree, the only AI-powered operating system for healthcare marketing, announced the launch of DataIQ, the industry’s first unified HCP intelligence solution, at Fierce Pharma Week 2025. The unveiling marks Doceree’s fourth major product release in just one month.
Despite access to more data than ever, healthcare marketers still struggle to form a deep, connected understanding of HCP behavior. Insights today are often fragmented across CRMs, data providers, and hundreds of marketing tools, each offering only a piece of the puzzle. This siloed approach prevents teams—from media to creative to data-from seeing the complete picture they need to plan campaigns confidently and efficiently, identify growth opportunities, and craft messaging that truly resonates. Without a unified view, brands struggle with fragmented insights, leading to slower campaign decisions, targeting inefficiencies, and missed opportunities to engage HCPs with relevant messaging.
DataIQ, powered by Doceree, addresses these gaps by unifying every critical HCP datapoint—demographics, prescribing patterns, clinical behavior, academic profile, patient mix, and more-into a single intelligence layer within a privacy-compliant platform. By capturing real-time behavior and layering it with rich contextual attributes, DataIQ creates a 360-degree view of each physician. This empowers marketing, media, and creative teams alike to build precise, high-impact segments, activate them instantly across platforms, and make smarter, faster, and more compliant decisions. In doing so, DataIQ transforms fragmented data into actionable intelligence, enabling sharper campaigns and measurably better outcomes.
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Key capabilities of the newly launched solution include:
- All HCP data unified on one platform for faster decision-making
- Existing audience enrichment with 50+ attributes to add depth and precision
- Privacy-first approach with Doceree’s proprietary HCP ID ensuring no PII ever leaves the platform
- Instant activation of custom HCP segments on Doceree or any external DSP
Announcing the solution, Harshit Jain, MD, Founder & Global CEO of Doceree, said, “With DataIQ, we are addressing one of the biggest challenges in healthcare marketing-fragmented and siloed physician data. DataIQ creates a single source of truth for HCP intelligence, helping marketers execute campaigns with greater precision, compliance, and impact. This isn’t just about more data, it’s about smarter intelligence that drives precision, compliance, and measurable impact. With DataIQ, our aim is to lay the foundation of our Intelligence Layer, empowering brands to make faster, sharper decisions and ultimately support better outcomes for patients.”
SOURCE: PRNewswire