XR, the leading platform for managing advertising operations, announced a new direct API integration with Amazon Ads’ Amazon DSP, giving advertisers the ability to run high-performance video campaigns across Amazon’s premium inventory with unmatched speed, precision, and scale.
With this integration, XR clients can seamlessly activate campaigns across Amazon DSP’s extensive supply, which reaches more than 300 million monthly ad-supported viewers in the U.S. alone. The connection introduces automation that simplifies both creative and media workflows, from VAST tag delivery to real-time data synchronization, ensuring faster campaign execution and improved accuracy.
“As media becomes more complex, advertisers need smarter ways to connect their ad creative with premium inventory,” said Sherman Li, SVP, Strategic Alliances at XR. “XR’s integration with Amazon helps advertisers extend their brand and messaging across screens by linking ad creative directly to the power of Amazon DSP. This unifies their linear and digital advertising workflows and campaigns without disrupting how their teams work.”
Also Read: Kaltura to Launch AI Media Publishing Agent at IBC 2025
Key Benefits of the Integration
As one of the first third-party ad servers to complete a direct API integration with Amazon DSP, XR creates a seamless bridge between ad creative and media delivery, offering advertisers:
-
Automated campaign workflows – Syncs campaign and line-item data between XR and Amazon DSP, cutting down on manual processes.
-
Faster speed to market – Real-time creative assignment and tag uploads accelerate campaign launches while reducing trafficking errors.
-
Access to premium inventory – Unlocks Amazon DSP’s broad reach, including Fire TV and leading publishers such as Discovery, A&E, Vizio, and Roku.
-
Greater operational efficiency – Centralizes campaign activation to lower reconciliation costs and eliminate workflow fragmentation.
By linking campaign IDs across platforms, XR enables advertisers to assign creative, sync flight dates, and track delivery in real time-empowering faster optimization and smarter media decision-making. Beyond workflow efficiency, the integration with Amazon Ads gives brands the ability to leverage Amazon’s robust first-party audience signals, helping them achieve stronger reach and relevance across linear TV, connected TV (CTV), and digital video channels within a single, unified system.