PubMatic, an independent technology company powering the future of digital advertising supply chains, announced a new collaboration that will provide advertisers with seamless, programmatic access to Tubi’s premium connected TV (CTV) inventory in Australia.
The partnership represents a major milestone in expanding reach and engagement opportunities for advertisers by combining Tubi’s rapidly growing Australian audience with PubMatic’s programmatic infrastructure, designed to deliver real-time transparency, control, and measurable results across high-quality streaming environments.
Tubi: Australia’s Fastest-Growing Free Streaming Service
Recently named one of the Best Free Streaming Services of 2025 by TechRadar, Tubi has emerged as a leader in the ad-supported video-on-demand (AVOD) space. The platform currently offers close to 135,000 movies and TV episodes in Australia-the largest content library of any streaming service in the region.
With no subscription fees, Tubi has become a popular choice for value-conscious Australians seeking quality entertainment without additional costs. Its viewer-first ad model, featuring one of the lightest ad loads in the market, ensures brands reach audiences in a receptive, non-intrusive environment.
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“With the cost-of-living crisis top of mind for many Aussies, ad-supported services like Tubi are becoming a clear favourite,” said Jessica Gilby, General Manager – Digital, at News Corp Australia, Tubi’s exclusive Australian partner. “Tubi gives audiences their entertainment fix without the price tag. As we supercharge the Australian expansion with fresh content and strategic collaborations like this one with PubMatic, we’re enabling advertisers to reach incremental audiences on CTV delivered with one of the lightest ad loads in the market.”
Benefits for Advertisers
Through this collaboration, advertisers and agencies gain access to Tubi’s premium CTV inventory via PubMatic’s unified platform, unlocking:
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Full transparency and auction dynamics to maximise media value.
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Advanced sell-side personalisation and optimisation capabilities designed specifically for CTV.
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Flexible deal configurations, including private marketplaces (PMPs) and programmatic guaranteed.
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Real-time performance insights, enabling agile media planning and faster optimisation.
“Tubi’s proposition is a powerful opportunity for advertisers in Australia,” said James Young, Regional Director, Australia and New Zealand at PubMatic. “With a massive content library and the ability to reach exclusive streaming audiences we’re thrilled to help brands access Tubi’s inventory in a seamless, programmatic way; maximising impact and efficiency in a premium CTV environment. This initiative opens Tubi’s premium streaming environment to a broader spectrum of advertisers – including those new to TV via diverse demand sources such as mid-tier and performance DSPs, and unique budgets unlocked through our Activate platform.”