Sprout Social, a leading social media management platform, announced a new integration with Canva, the world’s most widely used all-in-one visual communication platform. Sprout is now the most comprehensive social media management platform to offer this integration, giving brands a faster, more seamless way to design, collaborate, and publish engaging content.
With this new capability, users can send finalized designs from Canva directly into Sprout as draft posts, complete with captions, tags, profile groups, and scheduled times. By eliminating extra steps and reducing handoffs between creative and social teams, the integration helps marketers accelerate workflows, minimize errors, and focus on strategy and performance.
Meeting the Demand for Visual-First Social Media
As social media continues to evolve, visuals remain central to how brands capture attention and build connections with audiences. In fact, short-form video has become the top-performing content format, delivering the highest ROI and driving the largest share of marketing investment in 2025. The new Sprout-Canva integration enables teams to keep pace with these demands by providing a one-click workflow from design to publishing, ensuring brands can deliver high-quality, consistent content at the speed of culture.
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Executive Perspectives
“In an era where every brand is competing for attention on social, the ability to seamlessly move from creative concept to published content is a decisive advantage,” said Scott Morris, CMO of Sprout Social. “Our industry-first integration with Canva makes it faster and easier for brands to share visually striking content that captures attention, builds deeper audience connections, and drives meaningful business results. By streamlining the path from design to publishing, we’re helping marketers unlock the full potential of social-first strategies, coupling creativity with social intelligence for a powerful competitive edge.”
“Millions of social media managers and creators already rely on Canva to scale their content creation,” said Anwar Haneef, GM and Head of Ecosystem at Canva. “By connecting Canva directly with Sprout Social, we’re bridging two of the most powerful social media tools to create an even faster path from idea to impact. This means that engaging, on-brand social assets can flow seamlessly into publishing, helping creators and brands stay consistent and move at the speed of culture.”
Streamlined Collaboration for Creative and Social Teams
The integration is particularly valuable for organizations where designers finalize content in Canva and social teams manage approval, scheduling, and publishing in Sprout. By removing manual file transfers and handoff delays, it provides a direct bridge from design to execution, ensuring faster publishing, stronger alignment between teams, and more impactful brand storytelling.