Simon AI, formerly known as Simon Data, announced the launch of the Simon AI™ Agentic Marketing Platform, to enable marketing teams at fast-growing and enterprise brands to break free from the limitations and trade-offs that hold back high-performing personalization. With Simon AI, marketers set business goals, then purpose-built agents turn live customer and contextual data into adaptive campaigns that deliver higher conversion, increase customer lifetime value, and drive measurable growth.
Personalization previously took weeks to months to execute. Now, Simon AI Agents identify signals and patterns, prepare data for execution, and automate high-volume micro-segmentation into engagement channels. As a result, marketing is now fast and nimble enough to activate customer moments, elevating both scale and performance.
“Agentic AI is changing how marketing gets done, representing the biggest shift since the move to SaaS and cloud computing,” said Jason Davis, co-founder and CEO of Simon AI. “Until now, marketers have faced a painful trade-off — launch more campaigns and watch performance drop, or push for deeper personalization and lose volume. With Simon AI, that trade-off ends.
“Agentic Marketing is a new model where embedded agents operate across the most complex workflows on an AI-first, composable CDP, accessing all customer and contextual data live in the data cloud. Simon AI Agents can reason over that data, enrich it, and execute at a scale that was previously impossible. Now, marketing teams can finally overcome the data and execution complexity that has held personalization back.”
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Solving Data and Execution Complexity for Marketers
For most brands, personalization is still constrained by four challenges:
- Data access: Marketers can’t get the right signals in time to act.
- Execution bottlenecks: Campaigns take weeks to launch, making “real-time” and “continuous” impossible.
- The missing context: First-party data leaves out signals like weather, inventory, and trends that drive customer decisions.
- AI acceleration: Teams use surface-level AI tools for content generation and predictive analysis, yet struggle to apply AI to the most complex marketing problems that are blockers to insight and execution.
Together, these challenges prevent marketing teams from achieving true personalization — and they define why a new way of marketing and a new solution are needed.
The Simon AI Agentic Marketing Platform
Simon AI combines a goal-based workflow, agents that deliver insights and automate execution, and an AI-first composable CDP powered by best-in-class integrations. With unified customer and contextual data in a brand’s existing cloud data environment, real-world signals define audiences and trigger messaging, adaptive campaigns launch faster, and personalization executes with governance and control.
SOURCE: PRNewswire