Affinity, a global adtech company, has acquired Affilizz, a French startup whose AI-powered shopping widgets have become a staple for leading publishers in France. Affilizz, known for helping media brands turn product recommendations into revenue, will now plug into Affinity’s global affiliate platform, NucleusLinks. Through this acquisition, Affilizz’s products will merge with NucleusLinks’ broader product suite and global reach, making affiliate operations simpler and more profitable for publishers worldwide.
Affilizz is recognized as a leading technology for turning articles into immersive shopping experiences using artificial intelligence. It suggests the most contextually relevant products for a given page or article, including price history and comparisons, pros and cons per product, and matches each publisher’s voice perfectly. This helps it scale the affiliate revenues for 122 leading media groups, spanning more than 200 publications in France, including Qwant, Reworld Media, Clubic, CMI France, Webedia, among others.
NucleusLinks works behind the scenes, increasing publishers’ affiliate earnings by 30-120% while also automating their operations. Affilizz is the visible part on the frontend – creating highly engaging shopping experiences for users and increasing engagement rates for publishers by 2-4x. This combination brings AI both in front of and behind the curtain for publishers.
“The Affilizz team has built an unrivalled technology. We have been keeping an eye out on all the good work done by the team, and their inventions, for the past year – and are excited to help them now bring their work to a global client base. The team around brothers Vincent and Florent Alzieu is tenacious, creative, inventive and hungry for success – making them a very good fit with Affinity‘s 500+ team members around the world”, says Cornelius Frey, CEO, NucleusLinks.
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Increasing revenues from existing affiliate businesses is critical for publishers challenged with a decline in traffic from search engines. Needing to make every click-out count, while working with stretched resources, a clever suite of AI tools can help them focus on their core strength – creating the best possible content for their audience.
Affilizz team members, based in Lille and Paris, will join Affinity’s NucleusLinks team and their technology will be integrated into the broader NucleusLinks platform. This tech will then be made available to NucleusLinks’ global client base which includes popular names like Microsoft, Vox Media, Ziff Davis and more.
In the words of Florent and Vincent Alzieu, co-founders of Affilizz –
“We’re proud to see a project born in France and now taking on an international dimension alongside Affinity. Our entire team is joining this new chapter with excitement. With a single click, our widgets turn an article into an incredible shopping experience, while our unified dashboard gives publishers a clear view of their performance. Together with NucleusLinks‘ bid-per-click technology, our revenues are bound to accelerate and by collaborating with Affinity, we are confident that we can now scale this unique combination worldwide.”
SOURCE: PRWeb