The Content Marketing Institute is gearing up to host Content Marketing World (CMWorld) 2025 at the San Diego Convention Center, uniting the brightest minds in marketing, technology, and storytelling.
The event opens with in-depth workshops on September 15, followed by two days of keynotes, panels, and breakout sessions on September 16–17. With over 100 sessions spanning content strategy, analytics, storytelling, operations, SEO, and demand generation, CMWorld remains the largest gathering dedicated to advancing the practice of content marketing.
A Powerhouse Speaker Lineup
This year’s stage will feature a diverse group of thought leaders and practitioners, including:
- Guy Raz, Award-Winning Podcaster & Journalist – Known for NPR’s How I Built This, Raz will discuss the power of narrative in building lasting audience relationships.
- Justin Turner, Head of Global Content, Reddit – Offering insights on community-driven engagement and scaling content for digital-first audiences.
- Farra Kober, Global Head of Content, BBC Studios – Bringing perspectives on creating culturally resonant content in a global media environment.
- Craig Elimeliah, Chief Creative Officer, Code and Theory – Exploring how creativity and technology intersect to shape brand storytelling.
- Hannah Elsakr, VP of Content Marketing, Adobe – Sharing strategies on leveraging content to deliver personalized digital experiences at scale.
- Heike Young, Director of Content Strategy, Microsoft – Discussing data-backed storytelling and the role of AI in shaping future content ecosystems.
- Beverly Jackson, VP of Brand & Product Marketing, Zillow – Highlighting how consumer trust and brand storytelling drive engagement in real estate.
- Wil Reynolds, Founder & VP of Innovation, Seer Interactive – Breaking down how search data can uncover audience intent and sharpen marketing ROI.
- Bennie F. Johnson, CEO, American Marketing Association – Providing a big-picture view of where marketing is headed in the next decade.
- Frank Starling, Chief DEI Officer, Lions – Addressing the importance of inclusive content and brand responsibility in today’s marketplace.
- Stephanie Losee, Head of Content, Salesforce – Focusing on content as a revenue driver and its alignment with customer success.
Explore the full lineup of speakers here: https://www.contentmarketingworld.com/speakers/
Also Read: Marketing in the Age of Attention Scarcity: How to Win Micro-Moments
Why It Matters
The marketing landscape is in constant flux, driven by AI, personalization, data, and customer experience. Content Marketing World 2025 offers:
- Future-Proof Strategies: Sessions on AI, storytelling, and analytics ensure marketers stay ahead of industry disruption.
- Cross-Disciplinary Learning: From creatives to data scientists, the mix of attendees fosters new perspectives and collaborations.
- Benchmarking & Validation: Marketers can see how peers are tackling challenges like ROI, measurement, and scaling operations.
- Networking & Partnerships: With thousands of attendees and dozens of vendors, the event sparks valuable conversations and partnerships that can drive business growth.
As the content marketing discipline continues to evolve at the intersection of creativity, data, and technology, Content Marketing World 2025 stands as a crucial platform for marketers to sharpen their strategies, learn from industry trailblazers, and connect with peers shaping the future of the field. With its powerhouse lineup of speakers, diverse program tracks, and unmatched networking opportunities, this year’s event in San Diego is set to inspire fresh ideas and equip attendees with the tools they need to thrive in an increasingly competitive digital landscape.