Zeta Global, the AI Marketing Cloud, announced the launch of Generative Engine Optimization (GEO), a new capability within the Zeta Marketing Platform (ZMP) designed to help brands remain visible, accurate, and competitive as consumer search behavior shifts from traditional engines to AI-generated answers.
With GEO, marketers can monitor how their brand is represented across leading AI systems-including ChatGPT, Gemini, and Claude-and receive targeted, actionable recommendations to improve brand accuracy and visibility in AI-driven responses. The new solution will be rolled out in the ZMP in the coming weeks.
Industry research highlights the urgency of this shift. According to Gartner, query volume on traditional search engines is expected to decline 25% next year as users rely more heavily on AI-generated answers. A study from Bain & Company further reports that 80% of consumers now use generative AI for 40% of their searches, underscoring the critical need for marketers to optimize for this new discovery model.
Zeta’s GEO solution gives marketers the intelligence and tools to navigate this landscape by enabling them to:
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Track brand visibility and sentiment across top AI platforms with the AI Visibility Leaderboard
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Detect and correct citation gaps, hallucinations, or off-brand responses
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Leverage Zeta Data to inform optimization strategies
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Prepare content to be LLM-ready (Q&A, summaries, metadata)
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Benchmark against competitors, monitor AI share of voice, and measure impact
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Align PR, SEO, and content strategies into a unified AI-focused approach
“Generative engines are becoming the new front door of digital discovery. If you’re not present and accurate in the answer box, you’re invisible,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “Zeta’s GEO solution puts brands in control. It shows marketers exactly how AI describes their business, flags inaccuracies and delivers the optimizations to fix them, all directly within the Zeta Marketing Platform. The payoff is big: predictable, profitable demand from the channels consumers are moving to next.”
“For the past 20 years, marketers optimized for search engines. The next 20 years will be about optimizing for generative engines that generate high quality visitors,” said Neej Gore, Chief Data Officer at Zeta Global. “With Zeta’s GEO solution, brands can align with how consumers now discover in their buying journey. Our platform delivers actionable recommendations that teams can deploy quickly to improve discoverability, engagement, and conversion.”