Hawk by Azerion, a leading omnichannel advertising platform within the Azerion Group, and Adsquare, the global location intelligence provider, announced the expansion of their strategic partnership into key new markets including Latin America, the Middle East, the United States, and additional European countries.
This expansion gives advertisers access to comprehensive audience data segments across these regions, empowering brands with deeper insights and more precise targeting capabilities. Through the partnership, clients can now leverage omnichannel measurement solutions spanning Digital Out of Home (DOOH), mobile, and audio, supported by advanced audience insights and campaign attribution tools.
With Adsquare’s data solutions now fully integrated into the Azerion Data Marketplace, advertisers benefit from a stronger ecosystem of high-quality, privacy-compliant data partners. This milestone marks a continuation of Azerion’s commitment to enrich its marketplace with best-in-class solutions to meet evolving advertiser needs.
Also Read: Brightspot and Bridgenext Partners to Advance Enterprise Digital Experiences
Driving Omnichannel Excellence Worldwide
The partnership underscores a shared vision: to provide advertisers with the same high standards of precision, transparency, and effectiveness in campaign targeting and measurement across any geography or channel. Brands can now seamlessly activate data-driven campaigns with robust support for:
-
Audience Targeting: High-quality, location-based and behavioral audience segments worldwide.
-
Omnichannel Measurement (DTS): Cross-channel performance measurement covering footfall, exposure, and impact across DOOH, mobile, and audio.
-
Insights & Attribution: Actionable intelligence to optimize campaigns in real time and drive measurable business outcomes.
“Our extended partnership with Adsquare allows us to deliver a truly global omnichannel solution,” said Mehdi Aroussi, Senior Director, Global Partnerships at Azerion. “Whether our clients are activating campaigns in Europe, the US, the Middle East, or Latin America, they will now benefit from the same premium standards of audience targeting, real-time insights, and holistic measurement across all channels.”
“As advertisers demand more measurable outcomes across channels and geographies, our expanded partnership with Azerion ensures that location intelligence becomes a core driver of performance everywhere,” said Maria Botelho, VP Global Partnerships at Adsquare. “By combining Adsquare’s global audience and measurement solutions with Azerion’s omnichannel platform, we’re enabling brands to plan, buy, and validate campaigns with confidence at scale.”