Algonomy, a global leader in algorithmic customer engagement, announced the launch of Active Content, an innovative solution that enables marketers to dynamically deliver live, one-to-one personalized content at the moment of engagement-also known as open-time personalization.
Retail giant Grupo Comercial Chedraui has already adopted Active Content as a cornerstone of its personalization strategy, leveraging the technology to deliver timely, relevant, and impactful customer experiences across email, SMS and WhatsApp.
Active Content empowers marketing teams to design visually engaging, hyper-personalized dynamic content blocks by seamlessly integrating real-time inputs from diverse data sources, including product catalogs, customer profiles, loyalty programs, recommendation engines, and even simple CSV files. Its intuitive, no-code interface removes IT dependencies, dramatically reducing campaign setup and launch times while giving marketers greater agility.
“Today’s shoppers expect every message to be timely, contextual, and personalized. Active Content allows brands to deliver exactly that, at scale, while reducing campaign creation cycles from weeks to days,” said R Muthuraj, SVP – Strategic Accounts of Algonomy.
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Rafael Orozco, Director of Marketing and CRM at Grupo Comercial Chedraui, commented, “At Chedraui, we are strongly committed to understanding the needs of families to provide them with superior shopping experiences, as well as the best prices and an efficient product assortment. Through technology such as Active Content, we are one step ahead in evolving the way we connect with customers. Now we can personalize every interaction in real time, ensuring that our messages are not only timely and relevant, but also truly matching the needs and preferences of each of our customers.
Thanks to the adoption of Algonomy, the marketing team will have the tools at their fingertips to move faster, innovate continuously, and strengthen customer loyalty across all digital touchpoints.”
With Active Content, Algonomy continues to advance its mission of helping brands build deeper, data-driven connections with their customers—transforming every interaction into a personalized moment that drives loyalty and growth.