Canela Media has teamed up with Pixability to create a powerful solution for reaching U.S. Hispanic audiences on YouTube. This partnership combines Canela Media’s valuable OTT audience data with Pixability’s AI ad tools. Advertisers can reach bilingual and bicultural consumers using various YouTube ad formats. These formats are skippable ads, non-skippable ads, bumpers, shorts, and long-form content.
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The solution uses Canela Media’s Audience Solutions. It includes over 76 million unique devices and more than 20 million unique identities. This allows for precise audience targeting. The partnership includes Pixability’s data and optimization tools. It aims to boost key metrics like view-through rates, brand lift, and conversions. This initiative highlights the need to engage Hispanic audiences on platforms like YouTube. Their viewing rates exceed those of the general population. This collaboration helps brands establish significant connections with Hispanic viewers. It also ensures accuracy.