Infactory, the pioneer shaping the emerging Insights Engine category, announced the launch of its groundbreaking Video Intelligence platform—an advanced AI-driven solution that transforms vast, underutilized video archives into searchable, rights-aware, and monetizable data assets ready for the next wave of innovation.
With this launch, Infactory establishes a new intelligence layer between content storage and application-enabling organizations to convert their legacy video libraries into structured, query-ready data products. Video Intelligence deeply analyzes every frame, transcript, and logo, automatically generating rich metadata that enhances discoverability, contextual understanding, and monetization potential. Until now, many content owners faced significant barriers in leveraging their archives, struggling with inconsistent metadata, unstructured files, and unclear content provenance.
“The next wave of AI innovation won’t be driven by bigger models; it will be driven by better data. Media organizations and enterprises own decades of valuable video, but much of it is still unstructured and unusable,” said Brooke Hartley Moy, CEO and Co-Founder of Infactory. “Infactory makes those archives machine-readable, rights-safe, and commercially valuable.”
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Turning Dormant Video Archives into Dynamic Intelligence
Purpose-built for industries including media, sports, entertainment, education, and marketing, Infactory’s Video Intelligence platform empowers content owners to activate their archives across four key pillars:
- Enrich: Automatically extract structured, high-quality metadata—covering transcripts, entity tags, logos, rights information, and contextual cues.
- Organize & Expose: Enable intuitive search and exploration through APIs, dashboards, and semantic search tools that understand visual and contextual data.
- Activate: Support AI agents, small models, licensing workflows, and trend discovery powered by enriched video data.
- Monetize: Open new revenue channels through highlights, clips, query-based licensing, and AI/ML training opportunities.
The platform’s early deployments are already demonstrating its transformative impact. Infactory has begun partnering with global media companies to unlock and commercialize decades of content, providing new ways to surface, license, and package archival video through advanced AI enrichment and discovery.
“AI shouldn’t just summarize; it should reveal,” said Ken Kocienda, Co-Founder and Chief Technology Officer. “With Video Intelligence, we’re showing how AI can expose the signal inside archives at scale.”
Infactory is changing how organizations see their media archives. They aren’t just static assets. Instead, they’re dynamic data ecosystems. This shift can drive innovation, speed up AI development, and open new revenue streams.