Imgix, the smart visual media platform, announced a big boost to its video tools. New features make video production smarter, faster, and easier. This release includes video previews, smart cropping, watermarking, and image-to-video creation. These updates help creative and development teams create great content more easily and with better control.
Imgix Video builds on Imgix’s trusted image technology. It offers a single platform to manage, transform, and deliver all visual media at scale. Imgix Video offers automation, a user-friendly API, and simple editing tools. This helps teams create content faster. It keeps the brand consistent. It also optimizes videos for different formats and platforms.
This major update brings video to the core of the Imgix ecosystem-applying the company’s signature intelligence, scalability, and performance to the fast-growing world of dynamic content.
New capabilities in this release include:
- Image-to-Video: Lets brands turn product photos, real estate listings, or editorial images into short videos. This boosts engagement and conversions.
- Video Previews: Creates short clips that showcase the best parts of longer videos. This helps with content discovery and cuts down editing time.
- Smart Cropping: Automatically adjusts videos for vertical, square, or widescreen formats. It keeps subjects centered and visually appealing on each platform.
- Watermarking: It helps teams build brand identity and safeguard assets. You can add logos, overlays, or custom text to videos.
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“Video has become essential to how brands tell their stories online,” said Chris Zacharias, CEO and Founder of Imgix. “We designed these updates to make video creation and delivery as simple and scalable as images so our customers can focus on creating impactful visual experiences.”
Imgix’s latest release aims to make visual media management easier for all businesses. This comes as video use grows on digital channels. Brands can create, optimize, and deliver images and videos faster with one platform. This helps maintain consistency, protect brand integrity, and reduce complexity at every touchpoint.
Imgix’s upgraded platform puts the company ahead in smart media infrastructure. It helps teams create quality, personalized visual content more easily.