DoubleVerify, the media quality and performance verification, has unveiled a suite of industry-first streaming TV solutions designed to give advertisers greater transparency, control, and efficiency across their streaming investments. The new offerings include Verified Streaming TV™ pre-bid segments and measurement and “Do Not Air” Automation, addressing widespread challenges around opaque inventory, misaligned placements, and wasted media spend. According to DV, nearly 15% of U.S. programmatic CTV ads are misplaced in non-streaming environments, costing advertisers over $1 billion each quarter. Powered by AI-driven content classification and licensed IMDb data, Verified Streaming TV ensures ads run in premium environments across major platforms like The Trade Desk, Teads, and Microsoft Invest, verifying quality and engagement.
Also Read: RingCentral Launches RingEX Engagement Bundle
Meanwhile, “Do Not Air” Automation-integrated with DV’s Authentic Brand SuitabilityⓇ-modernizes outdated manual list management with intelligent automation, enabling advertisers to enforce brand alignment seamlessly across streaming channels. “Our new Streaming TV products directly address these pain points, giving advertisers the ability to verify media quality and maximize their investments across devices and platforms,” said Todd Randak, GM of CTV at DoubleVerify. Dave Morgan, CEO of Simulmedia, added, “Transparency in streaming has never been more critical… Offerings like Verified Streaming TV give the market the clarity and control it’s been missing.”
Read More: DoubleVerify Launches Streaming TV Products to Drive Transparency and CTV Advertising Quality