Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Innovid Introduces Conversion Signals to Harmony Platform
Innovid, the independent software platform for advertising, has expanded its Harmony solution. It now features Conversion Signals, a new set of performance indicators.
In Customer Experience news this week…
RingCentral Launches RingEX Engagement Bundle
RingCentral, a global leader in AI-powered business communications, has introduced a new Customer Engagement (CE) Bundle designed to meet the growing demand for integrated communications and customer engagement capabilities.
In Cloud Platform news this week…
SAP and Snowflake Power Enterprise AI with Business Data Fabric
Snowflake, the AI Data Cloud company, and SAP SE, a global leader in enterprise applications and business AI, announced a strategic collaboration that empowers organizations to unify Snowflake’s AI Data Cloud and SAP Business Data Cloud (SAP BDC).
In Martech Automation news this week…
Sitecore Unveils SitecoreAI, an AI-First Era of Digital Experience
Sitecore® has launched SitecoreAI. This new digital experience platform uses artificial intelligence to enhance marketing. It helps brands create personalized, real-time engagement.
In Programmatic Advertising news this week…
Thryv Introduces AI Marketing Software for Home Services Businesses
Thryv Holdings, has unveiled a new AI-driven growth marketing solution tailored for home services businesses seeking to expand their reach and boost revenue.
In Content Management news this week…
Zoho Notebook Unveils Advanced AI Features, Expands Student Edition
Zoho Notebook has launched a significant update, introducing its innovative Notebook AI assistant and extending its Student Edition to include the complete AI feature set.
In Social Media Platform news this week…
Smartly Data Shows AI Is Transforming Marketing
Smartly, a leading AI-driven advertising platform, has launched its seventh annual Digital Trends Report. The report predicts that 2026 will bring a new age of predictive marketing.
Article Of The Week….
Top Emerging MarTech Companies to Watch in 2026: Driving the Future of AI-Powered Marketing
Marketing in 2026 is messy. You can’t just blast messages anymore and hope people care. People expect things to feel personal. They expect it now. Hyper-personalization is not a trend. It’s what you have to do. Over half of advanced AI users, 56%, use analytics to figure out what customers want before they even ask. 54% use it to make web experiences feel like they were made for each person. That is huge.