Life360, a top family connection and safety company, has agreed to buy Nativo. Nativo is a leading ad tech company. It helps brands create and share engaging ads on major publisher sites. The deal is worth about $120 million in cash and stock. It depends on usual closing conditions.
Accelerating Life360’s Advertising Strategy
The acquisition is a key step in Life360’s goal to create a trusted advertising ecosystem. Merging Life360’s family and location data with Nativo’s ad tech will help brands reach families better. This will happen in the Life360 app and throughout the digital space.
“Acquiring Nativo is an exciting step forward as we build a durable, mission-aligned advertising business,” said Lauren Antonoff, Chief Executive Officer, Life360. “This acquisition accelerates our roadmap, adding capabilities that typically take platforms years to develop. It allows us to scale faster and bring high-quality, contextual advertising to market sooner – all while enhancing, not disrupting, the Life360 member experience.”
“At Nativo, we’ve spent years building technology that makes advertising more effective by enabling ads to be seamlessly integrated, relevant, and non-interruptive to the user experience,” said Justin Choi, Founder and Chief Executive Officer, Nativo. “Joining Life360 allows us to apply that philosophy at scale. Life360 supports the most important network in our lives, our families. Together we can help brands connect with them in meaningful ways within the content and apps they rely on every day.”
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Building a Family-Safe, Full-Funnel Advertising Ecosystem
By adding Nativo, Life360 will create a top location-based targeting and measurement platform. This helps brands connect with families during key moments. They can share important messages.
Nativo’s complete ad-tech stack, experienced sales organization, and direct integrations with hundreds of premium publishers will expand Life360’s advertising reach far beyond its app. Advertisers will now be able to connect with modern families across CTV, mobile, web, and app environments — all within a privacy-first, brand-safe framework.
This blend offers a unique, full-funnel solution. It brings together Life360’s real-world insights and Nativo’s creative programmatic skills. They help brands achieve measurable results. At the same time, they make sure every ad is contextual, respectful, and relevant.
Enhancing the Member Experience While Powering Brand Innovation
Nativo’s platform will boost Life360’s core member experience. This means advertising will stay value-driven and not intrusive. It also expands chances for brands and publishers to connect with families. This happens in safe, high-quality spaces that match Life360’s mission of connection and safety.