Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Pacvue Partners with Tesco to Expand EMEA Presence
Pacvue announced a pivotal partnership with Tesco Media & Insights Platform that significantly bolsters its European operations and further embeds its role in the digital-advertising ecosystem.
In Customer Experience news this week…
8×8 Sees Growth in AI Adoption as Organizations for Customer Engagement
8×8, Inc. is a leader in business communications. It announced strong growth in AI use on its 8×8 Platform for CX. More organizations are using its AI tools.
In Cloud Platform news this week…
Rumble, the Freedom-First technology platform, announced it has entered into a business combination agreement with Northern Data AG (ETR: NB2) (“Northern Data”).
In Martech Automation news this week…
Bigleaf Launches Campaign-in-a-Box for Partner Growth
Bigleaf Networks has unveiled its new Campaign-in-a-Box (CiaB) program, a turnkey marketing solution designed to help Managed Service Providers (MSPs).
In Content Management news this week…
Wistia Debuts LLM-Friendly Video Embeds
Wistia, a trusted video hosting platform for nearly twenty years, now provides LLM-friendly embed codes. These codes make business videos easy to read and find with AI search engines like ChatGPT.
In Programmatic Advertising news this week…
StackAdapt and iHeartMedia Partners on Radio to Programmatic Ads
StackAdapt, a leading ad tech company, is partnering with iHeartMedia, the top audio firm in the U.S. This deal allows advertisers to access iHeartMedia’s extensive audio inventory.
In Content Management news this week…
Bloomreach Introduces Personalized Media in-Grid for Search and Storytelling
Bloomreach, the agentic platform for personalization, announced the launch of Personalized Media in-Grid, an innovative capability that converts traditional product grids into engaging, intelligent storytelling environments.
In E-Mail Maketing news this week…
Nimble Debuts AI Marketing to Outpace Mailchimp and HubSpot
Nimble, the all-in-one sales and marketing platform for small businesses, has launched a big upgrade. It now includes advanced AI tools for email marketing that integrate well with its CRM.
Article Of The Week….
Why Headless CMS Is Transforming Digital Experiences for Modern Enterprises
Adobe sums it up neatly on its Experience Manager page, saying developers and business users have the freedom to create and deliver content using headless or headful models right out of the box. That freedom is the real deal. It is the factor that enables brands to be flexible, quick, and present in any place where their audience is. The Content Delivery API is the core of this whole operation, and it is silently distributing uniform, content that is ready for serving, to all the important digital surfaces.