The MarketingProfs B2B Forum 2025 returns as one of the most influential global gatherings for B2B marketers, growth leaders, creative directors, and digital strategists. Celebrated for shaping the direction of modern marketing, this flagship event brings together the world’s most respected voices driving demand generation, content innovation, AI-powered marketing, and customer journey transformation.
Hosted by MarketingProfs, the B2B Forum continues to be the trusted destination where marketing leaders find the inspiration, community, and practical strategies needed to thrive in an increasingly complex and competitive B2B world.
Held in the vibrant city of Boston, the 2025 edition promises a dynamic blend of hands-on learning, industry-leading keynotes, and collaborative workshops created for marketers who want to elevate their craft and accelerate business growth.
Where B2B Marketing Meets Innovation, Creativity, and Strategy
MarketingProfs B2B Forum 2025 stands as a cornerstone event where creativity meets data-driven precision. The theme for this year, ‘The Future of Marketing Leadership,’ captures the evolving expectations placed on modern marketers and highlights how technology, insights, and storytelling must converge for impact.
As B2B buyers demand richer experiences, deeper personalization, and smarter engagement across channels, the B2B Forum provides the tools, ideas, and networks that help marketing professionals lead this transformation. It offers a rare community-driven environment where both seasoned experts and emerging leaders can share experiences, sharpen their skills, and rethink what B2B marketing should look like in the years ahead.
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What to Expect at the 2025 Edition
Across three high-energy days, attendees immerse themselves in thought-provoking sessions, practical workshops, and transformative discussions that unlock new perspectives on modern B2B marketing. Expect a curated mix of:
Inspiring Keynotes
Visionaries from the world of B2B marketing, creativity, technology, and brand leadership take the stage to discuss breakthrough ideas shaping the future.
Hands-On Workshops
Skill-building sessions designed to help marketers elevate their expertise in areas such as content strategy, analytics, storytelling, ABM, and AI-driven marketing.
Strategic Breakout Sessions
Deep dives into real-world B2B challenges, exploring solutions across demand generation, brand positioning, customer experience, and revenue enablement.
Networking and Community Engagement
A welcoming, collaborative environment that encourages marketers to connect, share, and build long-lasting professional relationships.
Innovation Spotlights
Showcases featuring cutting-edge marketing tools, AI solutions, creative techniques, and digital platforms reinventing campaign execution.
The B2B Forum is designed not only to inspire but to equip marketing professionals with actionable strategies that can be immediately applied to real-world challenges.
Key Themes Driving the 2025 Program
AI-Powered Marketing and Personalization
Explore how artificial intelligence is reshaping B2B strategies through predictive analytics, real-time personalization, automated content creation, and data optimization.
Demand Generation and Revenue Marketing
Understand how revenue-focused marketing models are evolving, especially with the shift to intent-driven campaigns, pipeline visibility, and advanced attribution.
Content Strategy and Storytelling
Learn how to build powerful narratives that resonate across long B2B cycles, using creative formats, thought leadership, and audience-specific messaging.
Customer Journey Experience
Discover how multi-touch engagement, omnichannel orchestration, and customer-centric frameworks are transforming retention and expansion strategies.
Brand Leadership and Creative Influence
Dive into frameworks for building memorable, differentiated brands that earn trust and drive long-term relationship value.
Marketing Operations and Efficiency
Unpack the rise of marketing ops, automation maturity models, and the organizational structures enabling scalable growth.
A Community-Driven Experience Unlike Any Other
More than an event, the MarketingProfs B2B Forum is known for its tight-knit community and collaborative spirit. Marketers from around the world participate in curated meetups, roundtable discussions, creative sessions, and informal networking moments that spark new friendships and meaningful professional opportunities.
This sense of belonging, combined with world-class learning, is what sets the B2B Forum apart as the most-loved B2B marketing event.
From peer-to-peer problem-solving to hallway conversations that turn into future partnerships, the event fosters an environment where marketers exchange ideas freely and grow together.
Featured Speakers
The 2025 edition brings together influential B2B leaders, CMOs, creative directors, authors, and innovators known for redefining modern marketing. Attendees can expect perspectives from:
- Liza Adams – AI Advisor & Go-to-Market Strategist, GrowthPath Partners
- Zach Barney – Cofounder & CEO, Mobly
- Dale Bertrand – President, Fire&Spark
- Mariah Bliss – Director of Content Marketing, Everly Life
- Andy Crestodina – Co-founder & CMO, Orbit Media
- Shane Hanlon – Executive Editor, American Chemical Society
A full lineup of speakers is available on the event website, offering a diverse mix of voices shaping B2B marketing excellence.
Why the B2B Forum Matters for Marketers in 2025
In a marketplace defined by disruptive technology, evolving buyer expectations, and increasing competition, the MarketingProfs B2B Forum offers clarity, confidence, and capability. It is the go-to platform for marketers who want to stay ahead of industry shifts and lead growth conversations inside their organizations.
The event empowers attendees to:
- Gain direct insights from the world’s top B2B marketers and strategists
- Learn frameworks and tactics that drive real business outcomes
- Build connections with peers facing similar challenges
- Experience fresh ideas that spark creativity and strategic thinking
- Understand how AI, data, and creativity must converge to shape the next era of B2B
MarketingProfs B2B Forum 2025 is not just an event, it’s a catalyst for professional growth, strategic elevation, and marketing transformation.
👉 Discover more at: https://mpb2b.marketingprofs.com/