Skybeam, Simulmedia’s self-serve TV advertising platform, is making it easier than ever for local businesses, franchises, and agencies to get on TV.
With the launch of Traditional TV Advertising, Skybeam users can now run campaigns on top broadcast and cable networks, right alongside streaming TV, all in one platform.
Backed by Simulmedia’s 15+ years of national TV buying experience, this new feature brings the simplicity of digital ads to traditional television, helping advertisers reach audiences where they’re still most engaged.
Why It Matters
Even in the streaming era, over 40% of U.S. viewers still watch traditional TV, especially older, loyal audiences tuning in for local news, live sports, and primetime shows. Until now, smaller businesses and agencies faced significant obstacles in leveraging traditional TV:
- Complex buying process involving ad reps, rate cards, and long-term contracts.
- High minimum budgets that made TV inaccessible to local advertisers.
- Limited expertise and resources to plan, buy, and optimize TV campaigns effectively.
- Fragmented workflows between streaming and linear TV buying.
Now, Skybeam is the first self-serve platform that unifies Streaming + Traditional TV in one place.
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How It Works
Creating a traditional TV campaign is as simple as running a digital one. Simply pick your markets, set your schedule and budget, and upload your commercial.
“For years, access to traditional TV advertising was limited to large brands with big budgets and specialized teams,” said Dave Morgan, CEO of Simulmedia. “With Skybeam, we’re opening that world to everyone – giving local businesses and agencies the same power and precision we’ve provided national advertisers for over a decade. This launch brings true democratization to TV advertising.”
It’s Time to Get Your Brand on TV
Traditional TV is still one of the most trusted and viewed channels in the U.S. With Skybeam, you can finally reach those audiences without the complexity or cost barriers.
SOURCE: Businesswire