BIGO Ads has teamed up with GeoEdge to enhance its platform with ad-security tech. This partnership aims to improve safety and transparency in advertising. GeoEdge’s tools will help BIGO detect and block malvertising. They will flag risky creatives. This helps keep harmful or non-compliant content away from users. This is especially important in BIGO’s fast-growing markets: APAC, Europe, and North America.
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Eden Liu, global business director at BIGO Ads, said that safety and user experience “are core qualities of any advertising platform,” and that the partnership will help maintain brand value while supporting developers’ global reach. GeoEdge CEO Amnon Siev added that combining BIGO’s global scale with GeoEdge’s security expertise offers a strong foundation to “advance international standards for ad safety” and build a more trustworthy, high-quality global ad ecosystem.