VuePlanner, a leader in YouTube advertising activation and optimization, has integrated creative insights from Sundogs, a creative intelligence startup, into its CreativeVue suite.
The collaboration enhances the AI-driven creative scoring within VuePlanner’s planning and targeting platform. Brands can now predict campaign performance before launch, and optimize ad creative for stronger engagement on YouTube, making a better investment for a better campaign.
“Giving advertisers access to more insights at the beginning of their campaigns leads to predictable outcomes and provides confidence for increased investment,” said Jeremy Stewart, Chief Product Officer and Co-Founder of VuePlanner. “Sundogs has gone incredibly deep when it comes to scoring video ad creative, painting a holistic picture of how an ad will be received.
By adding this data to our intelligence suite, we’re complementing our existing AI-based solutions with traditional diagnostic scoring born out of Google’s ABCD framework.”
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Sundogs’ AI evaluates more than 150 creative attributes, ranging from storytelling structure and pacing to emotion and sentiment, to benchmark ads against top-performing industry examples. With VuePlanner’s contextual targeting, advertisers can now forecast campaign outcomes and refine creative before launch, ensuring every ad dollar spent counts.
“VuePlanner has already set the standard for precision in YouTube targeting – reaching the right audiences within the right context,” said Ben Jones, Co-Founder of Sundogs. “Our goal is to help brands bring that same precision to the creative itself. This marks our first API partnership, making it easier for teams to turn creative insights into smarter media decisions, bridging the gap between creative development, media investment, and performance.”
The integration with Sundogs is the latest step in VuePlanner’s plan to build out the capabilities of its CreativeVue intelligence suite. The company’s existing partnership with junbi.ai gives brands and agencies access to attention-based ad creative scoring technology, enabling them to optimize their ad creatives and ensure maximum impact and engagement.
SOURCE: EIN Presswire