OnAudience has announced a new integration with Amazon Ads, enabling brands and agencies to licence custom AI-generated audience segments directly inside the Amazon DSP ecosystem. Through OnAudience’s proprietary AI Audiences tool, marketers can now turn a simple campaign brief into hyper-targeted, privacy-compliant audience segments in seconds — instead of spending hours manually navigating complex segment libraries. These segments can then be activated across mobile, desktop, and CTV inventory available via Amazon’s owned-and-operated channels and premium third-party supply partners.
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This integration promises rapid segment creation, scalable operations for agencies, and high-fidelity targeting at scale — while adhering to data privacy standards. For marketers, the result is a streamlined workflow that reduces time-to-launch and allows greater focus on creative strategy and execution, rather than manual audience building. With this partnership, OnAudience and Amazon Ads aim to simplify and accelerate audience targeting for modern programmatic campaigns.