Taboola announced a new partnership with LG Ad Solutions to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes.
Advertisers are investing in TV because it delivers unmatched reach and impact-and now they can connect that value directly to measurable outcomes. Performance Enhancer provides an end-to-end performance based solution across CTV and all other digital channels, globally.
“This partnership creates a more connected and measurable ecosystem for brands,” said Serge Matta, President, LG Ad Solutions. “By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the real performance impact of their CTV investment. It’s a more efficient, more measurable, and more connected way to plan media.”
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Performance Enhancer brings together LG Ad Solutions’ deep audience insights-powered by first-party ACR data-with the technology behind Realize, Taboola’s performance advertising platform, and extensive digital inventory to help advertisers:
- Broaden Impact: Extend LG Ad Solutions campaigns beyond Smart TVs into thousands of trusted publisher sites to drive more site visits and conversions.
- Optimize CPA: Optimize toward modeled lookalike audiences with the highest likelihood to convert.
- Quantify ROI: Attribute site visits, engagement, and down-funnel conversions directly back to TV exposure.
- Enhance Efficiency: Consolidate cross-platform measurement to strengthen future media planning and eliminate fragmentation.
“LG Ad Solutions continues to make their TV screens a destination for meaningful connections between brands and audiences,” said Adam Singolda, CEO of Taboola. “Their massive footprint, trusted brand, and wealth of free CTV content create a tremendous opportunity for advertisers to reach consumers at scale. Through this partnership, we’re bringing the best of both worlds together, from the top-of-funnel impact of the big screen to the mid- to lower-funnel performance of the open web. Together, we’ll help advertisers drive more value and growth by connecting CTV awareness with measurable outcomes.”
SOURCE: PRNewswire