Stic, the technology-driven platform transforming how brands connect with everyday drivers for measurable out-of-home (OOH) advertising, has announced a $10 million Bridge funding round. The round was led by Accretion Capital, alongside participation from prominent entrepreneurs including Phil Hellmuth, Adam Waheed, and Chris Detert. Additional advisory support came from industry leaders such as Lucy Guo, Maurice Maschmeyer, Tanya Cohen, Collins Key, Devan Key, Kamo Jurn, and the Global Wealth Solutions Group of Raymond James.
With this new investment, Stic’s valuation has reached $200 million, reinforcing the company’s mission to create accessible, passive earning opportunities for drivers while giving brands a modern, data-backed, and cost-efficient way to scale OOH campaigns. Over the next year, the funding will fuel Stic’s expansion into more than 30 U.S. states and Canada, deepen partnerships with brands and agencies running national campaigns, and enhance operational capabilities across new markets.
“By combining a fast-growing driver network with powerful analytics, we’re giving brands a scalable way to run OOH campaigns while putting money back into people’s pockets,” said Adam Cohen, founder and CEO of Stic. “Stic makes it easier for people to earn passive income without changing their daily routines and this funding helps us bring that opportunity to more communities while giving brands a more measurable way to reach high value audiences in the real world.”
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Founded in 2023, Stic is filling gaps in the OOH sector. This industry has long struggled with fragmentation and poor measurement. The platform lets brands run campaigns via Stic’s nationwide driver network. Drivers earn money for every mile they drive. Stic uses its own technology. It combines mapping, mobility, and analytics tools. This helps model traffic patterns, routes, and campaign performance. This delivers clear transparency and connects real-world impact with digital-level measurement.
Today, Stic partners with a wide array of national and emerging brands spanning insurance, retail, technology, CPG, quick-service restaurants, and entertainment. Since launch, the company’s driver network has grown by 600%, establishing a new standard in the gig economy—one that removes the labor-intensive nature typical of most platforms while giving brands a highly efficient, human-centered advertising channel. The solution supports real people, brings meaningful transparency to OOH, and elevates what brands can expect from real-world advertising.
“As a partner, working with Stic supports the best of both human empowerment and smart technology,” said Lucy Guo, CEO/founder of Passes and co-founder of Scale AI. “In today’s economy, people are looking for meaningful ways to earn income and seek advertising that isn’t disruptive to their daily lives. Stic’s platform empowers gig workers while delivering smarter advertising in the real world, unlocking growth opportunities for all sides of the marketplace— from drivers to brands and agencies.”
With new capital in place, Stic is poised to redefine the future of OOH by merging mobility, data intelligence, and community-driven participation—creating a scalable, transparent, and impactful advertising ecosystem for brands and everyday drivers alike.