2X, a global innovator in subscription-based go-to-market (GTM) services, announced the acquisition of The Kiln, a top-performing Clay partner with deep expertise in GTM Engineering Services. This acquisition expands 2X’s capabilities from marketing execution to complete go-to-market orchestration, making it one of the first Marketing-as-a-Service operators with scale to deliver integrated strategy and execution across the entire marketing and revenue technology stack.
The acquisition combines The Kiln’s proven GTM Engineering expertise with 2X’s enterprise-grade delivery infrastructure of nearly 1,300 team members across the U.S., Malaysia and the Philippines. Together, they address a critical gap in the market: while Clay’s ecosystem of over 100 boutique agencies has proven GTM Engineering’s value with thousands of SMB customers, enterprise clients require delivery infrastructure, proven frameworks, and organizational stability alongside innovation.
Backed by private-equity firms Recognize and Insight Partners, 2X now orchestrates the complete GTM system for enterprise clients—from identifying in-market accounts and enriching contacts to automating personalized outreach and executing at scale. Combined with recent acquisitions in Revenue Operations and Technology (Intelligent Demand and Outbound Funnel), 2X holds deep expertise across leading revenue platforms including 6sense, Salesforce, Adobe, HubSpot, Clay, Gong, Bombora, WordPress, Google, Meta and others.
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“Traditional marketing providers deliver demand generation and content. We now orchestrate the complete GTM system — across marketing functions, the full GTM tech stack, and into sales and revenue operations,” said Dom Colasante, CEO of 2X, which is based in Greater Philadelphia. “The Kiln brings exceptional talent and proven Clay expertise that, combined with our global infrastructure, can deliver predictable revenue growth for enterprises.”
“We’ve built our business helping clients unlock revenue through GTM Engineering but scaling that expertise to serve enterprise clients requires infrastructure we couldn’t build alone,” said Patrick Spychalski, co-founder of The Kiln in New York City, which he leads alongside fellow co-founder Mathias Powell. “2X gives us the resources, enterprise relationships, and delivery capability to take our work to companies that need it most—without losing what makes us effective.”
“Patrick and Mathias are stars and they’ve built something special with The Kiln. This moment is particularly meaningful for me as I’ve had a front-row seat to them founding The Kiln and emerging as a leader within the Clay ecosystem,” said Varun Anand, co-founder of Clay. “I’m thrilled they’ve found a partner like 2X with whom they can accelerate the adoption of GTM engineering with enterprises around the world.”
2X clients now have access to a single partner for both strategy and execution, and for services and technology, eliminating the need for multiple vendors while accelerating time to value. The integration strengthens 2X’s value, helping GTM leaders achieve greater impact while lowering costs through its comprehensive managed services delivery model.
SOURCE: GlobeNewswire