DAX US has teamed up with DISQO. This partnership will let brands measure lift for all audio campaigns on DAX’s podcast and music streaming platforms. It meets the rising need for more accountability in digital audio advertising. As audience behavior changes and audio use grows, this partnership helps advertisers go beyond just reach and frequency. It shows how audio boosts brand awareness, consideration, and actions like website visits and online searches. By integrating DISQO’s advanced measurement platform, DAX can design, activate, and monitor campaigns with real-time brand lift reporting while also connecting audio exposure to broader consumer journey outcomes.
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“Advertisers want to understand how digital audio impacts brand outcomes, in addition to reach and frequency,” said Brian Conlan, President, DAX US. “Our partnership with DISQO gives every marketer the option to activate brand lift measurement to prove performance and inform smarter, data-driven decisions when media planning.” “We’re excited to partner with DAX to help advertisers unlock the full impact of every campaign and media dollar spent,” added Armen Adjemian, CEO and Founder of DISQO. “With our suite of products, brand marketers can go beyond impressions, and measure brand and performance outcomes and optimize toward data-driven results.”