Seedtag, a leader in Neuro-Contextual advertising, has teamed up with IRIS.TV. This partnership aims to enhance its Neuro-Contextual features on connected TV (CTV). Seedtag’s CTV offering gets better through collaboration. It adds enriched, program-level content intelligence. This helps advertisers reach a larger audience and see more details about their campaign delivery in the TV ecosystem. By integrating IRIS.TV’s content signals into Seedtag’s proprietary AI engine, Liz, advertisers can more effectively validate the impact of Neuro-Contextual advertising and better understand how ads resonate with viewers.
The partnership centers on IRIS.TV’s top content identifier, IRIS_ID. This tool fills important gaps in content-level metadata. The IRIS_ID helps publishers and programmers share AI-enhanced content signals. This lets you target ads and measure their impact, all while keeping personal information (PII) secure. This privacy-first approach meets new rules and helps create clear, accurate ads.
“CTV advertisers are asking for two things at once: privacy-first performance and clearer visibility into content,” said Mike Villalobos, SVP Global Strategy and GTM at Seedtag. “By integrating with the IRIS_ID into Liz’s neuro-contextual decisioning, we can expand scale and sharpen contextual precision while staying aligned with publisher and programmer collaboration and privacy expectations.”
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By using IRIS.TV’s signals with Seedtag’s Neuro-Contextual AI, Liz can make better, real-time decisions. She bases these choices on the exact programs and content that viewers are watching. This enables advertisers to deliver more relevant messaging, while also supporting more transparent reporting on campaign placement and contextual performance across CTV environments.
The Seedtag + IRIS.TV collaboration delivers:
Expanded audience scale in CTV through broader and more comprehensive metadata coverage
More granular Neuro-Contextual targeting at the program level
Deeper insights to help buyers understand campaign delivery across the TV ecosystem
Greater content transparency by reducing metadata blind spots and validating advanced contextual targeting and curation strategies
“Seedtag has been a trusted partner to IRIS.TV through our longstanding work with Beachfront, and we’re excited to extend that collaboration as part of Seedtag’s CTV offering,” said Nancy Neumann Grey, SVP, Business Development, IRIS.TV. “By bringing Seedtag’s Neuro-Contextual intelligence into the IRIS_ID, we’re continuing our mission to provide buyers and sellers across the programmatic TV ecosystem with more precise and clearer, content-level insights.”