BOE International 2026 returns as one of Europe’s most dynamic gatherings for the event, experience marketing, and live communication industry. Recognized as the leading trade fair in its space, this event connects decision makers, creative leaders, event professionals, tech innovators, and service providers from across the globe to explore new trends, technologies, and business opportunities for 2026 and beyond.
Hosted at Messe Dortmund, BOE International gives attendees an immersive platform to discover cutting‑edge solutions, build meaningful connections, and engage with content that helps shape the future of events and live experiences.
Why BOE International 2026 Matters for the Event Industry
The event industry is undergoing rapid change. New technologies, shifting audience expectations, sustainability goals, and digital tools like artificial intelligence are redefining how experiences are designed, marketed, and measured. BOE International 2026 brings all these forces together in one place, offering professionals a chance to:
See the latest innovations in event technology and experience design from across Europe and beyond.
Learn practical strategies and case studies that help make events more engaging, efficient, and profitable.
Understand how AI, data, and creativity can work together to improve event outcomes.
Network with peers, buyers, exhibitors, and decision makers who are shaping the future of event marketing and live communication.
This event is essential for event planners, marketers, agency leaders, technology providers, venue managers, and anyone committed to professional growth and industry development.
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What to Expect at BOE International 2026?
Across two full days, BOE International delivers a vibrant mix of learning experiences, showcases, networking, and community building:
Feature Exhibitions and Innovation Areas
- A broad trade fair floor where companies display the latest in event technology, production services, event design, catering, and venues.
- plAIground, an interactive space where attendees can explore hands‑on AI tools that support event creation, content workflows, and creative solutions.
Live Program Stages and Sessions
- Vision Stage focusing on leadership, cultural shifts, and future trends affecting live communication.
- Safety & Security Stage covering crisis management, legal frameworks, and risk‑aware planning for events.
- Digital & Events Stage exploring digital strategies, immersive technologies, and experiential marketing tools.
- Acts on Stage, a platform for entertainment, creative performances, and live demonstrations.
- Start-Up & Innovation Area where emerging companies pitch ideas and connect with the wider industry.
Speed Networking and Matchmaking
- The NetWorks area powered by ExpoPlatform uses AI matchmaking to help attendees meet the right contacts quickly, making networking more efficient and productive.
- This blend of exhibitions, curated stages, interactive learning, and networking zones equips visitors with both inspiration and practical insights they can use immediately.
Key Program Themes for 2026
Leadership and Industry Trends
Focus on how leaders can guide teams through change, embrace creativity, and adapt to emerging market forces.
Safety, Resilience, and Legal Best Practices
Sessions aimed at building robust event operations, understanding regulatory environments, and planning for risk scenarios.
Digital Experience and AI Integration
Exploration of how AI, digital marketing, immersive tech, and real‑time insights are shaping attendee engagement.
Start‑Ups and Innovation in Live Communication
Emerging companies compete and collaborate in formats like the Founders Fight Night pitch event, spotlighting future models and fresh ideas.
Creative Performance and Entertainment
Acts on Stage showcases creative talent and live performance, blending industry knowledge with artistic expression.
A Networking Culture That Drives Growth
Beyond content, BOE International is a vibrant community event where professionals build relationships and explore collaborations:
- Speed networking powered by AI matchmaking for targeted conversations.
- Guided insider tours that take groups through key exhibitors and trend zones.
- Opportunity to meet peers, mentors, partners, and potential clients from across Europe’s event ecosystem.
This sense of community and shared purpose makes the event a hub for lasting connections and industry partnerships.
Special Event Nights and Awards
The evening program adds another dimension to the experience:
- BOE Night & BrandEx Award Presentation celebrates excellence in event marketing and live experience with awards and evening networking entertainment.
- These social moments give attendees time to connect in a relaxed atmosphere and recognize standout achievements in the industry.
Featured Voices and Speakers
BOE International 2026 brings together a diverse lineup of experts driving innovation in live communication, event design, and technology. Featured speakers include:
- Astrid Pieper – Managing Director, KPP Event GmbH
- Bela Königes – Master Craftsman for Event Technology and Specialist Planner for Visitor Safety
- Benjamin Desche – Event Marketing and Digital Experience Specialist
- Juliane Jähnke – Managing Partner, Agendum; Chairperson, Women in Exhibitions
- Christian Poell – Founder, INPROSA
- Tristan Horx – Trend and Future Research Expert
- Thomas Kenyeri – Founder & CVO, KESCH – The Brand Experience Company
- Natalie Driesnack – Event Strategist, format:c live communication
Many other voices will be representing a blend of leadership, practical experience, technological insight, and creative thinking that attendees will experience across the event.
Why BOE International 2026 Matters for You
In an era where events are essential drivers of brand engagement, employee experience, cultural impact, and business growth, BOE International offers:
- Direct insights from innovators and trendsetters shaping live experience.
- Practical takeaways that can be applied to event planning, execution, and measurement.
- Networking with industry leaders, partners, and peers you will work with tomorrow.
- Exposure to tools, technologies, and creative approaches redefining events and experience marketing.
BOE International 2026 is not just a trade fair. It is a catalyst for professional growth, strategic insight, and industry evolution.
Discover more and secure your ticket at: https://www.boe-international.de/