Infillion, a leading agent-native media execution platform, has entered a strategic partnership with behavioral AI specialist Yobi to advance AI-powered advertising optimization on the open web, effectively bringing walled garden-style campaign performance traditionally seen in environments like Google’s Performance Max to independent advertisers and agencies. This collaboration addresses a persistent industry challenge around accessing high-quality consumer signals at scale after the deprecation of third-party cookies, combining Infillion’s composable advertising infrastructure with Yobi’s privacy-first machine learning and audience modeling capabilities powered by one of the largest consented consumer datasets in the U.S. Under the partnership.
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Infillion clients will benefit from advanced audience targeting, real-time bid optimization, and identity resolution while retaining transparency, budget control, and measurement independence – limitations often associated with closed, black-box systems. By embedding Yobi’s behavioral AI directly into Infillion’s platform across both managed and self-service offerings throughout 2026, the alliance aims to democratize sophisticated AI/ML optimization, deliver sharper insights into consumer intent, and increase return on ad spend without compromising privacy or control.