Looper Insights has just unveiled its major enhancement in its connected TV (CTV) merchandising analytics offering, adding sophisticated Content Type and Genre filtering, which will allow studios, streamers, and broadcasters alike to better understand how various forms of content are being placed and marketed within their home screens. Through these developments, analysts can create merchandising reports based on major forms of content such as applications, movie offerings, and television programs, and break these down into smaller segments such as app bundles and content bundles using single and multi-select options. This enables improved competitive analysis and enhanced placement strategies in a landscape in which valuable home screen placement is known to drive engagement and revenue growth in measurable ways.
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Publishers can use a genre dropdown to analyze placements across more than 30 genres. It also helps with content type filtering. This shows how platforms prioritize content. They do this based on viewer interests, seasonality, or promotions. This new feature transforms a previously unclear merchandising dataset into useful analytics. It helps marketing and content teams measure performance. They can improve placement strategies and match merchandising efforts to business goals.