Optimove, the mind behind the innovation of Positionless Marketing and the best solution in the field of player engagement for iGaming and sportsbooks, announced the launch of the new OptiGenie AI agent called AI Content Decisioning, which will revolutionize the way CRM marketing messages will be created, tested, or optimized in real-time. In the new agent, the need to focus on the creative, analytics, or optimization expert becomes obsolete.
As the creation of customized pieces of content through Generative AI accelerates, marketing teams face not only the challenges posed by Generative AI but are increasingly confronted by another challenge related to their ability to handle an almost endless number of different versions of their customer-facing pieces of content. While endless options make it difficult to decide which type of message and offer to use for the customer, teams are struggling to resolve the crucial question of which kind of message should be most effective for their customers.
Optimove’s AI Content Decisioning directly addresses this challenge by serving as a real-time decisioning layer within CRM marketing. The agent continuously evaluates content performance and dynamically selects the optimal content permutation for each individual, ensuring both performance optimization and brand consistency across channels and campaigns.
Key capabilities of AI Content Decisioning include branded content generation, where marketers can use natural language prompts to create email subject lines, SMS copy, and push notification titles tailored to specific audiences or events. For example, a sports betting operator can instantly generate multiple subject line variations ahead of a major NFL weekend based on audience segments.
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It is, however, worth noting that this agent can facilitate real-time optimization, which matches the most successful version of the content to different customers during an active campaign. An online casino, for example, can use different tones, messages, or campaigns all at once, determining what works best for each segment.
In addition, AI Content Decisioning delivers insights derived from optimization. Once a campaign concludes, marketers can review clear, transparent dashboards that highlight uplift, incrementality, and overall performance gains generated by the AI, all within predefined user guardrails.
“Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content without the proper systems to manage, test, or optimize it across channels, or content chaos,” said Shai Frank, SVP of Product and GM Americas at Optimove.
“AI Content Decisioning is the latest agent in our expansive AI decisioning offering that has powered CRM Marketing personalization for over 12 years. Its ability to create, test, and optimize marketing messages in real time has quickly become a difference maker for operators worldwide. This new release underscores our commitment to bringing groundbreaking AI agents to iGaming marketing, and we are excited for what is to come,” he concluded.
AI Content Decisioning is a core component of Optimove’s OptiGenie AI Decisioning Suite, which leverages unified customer data to power end-to-end marketing intelligence across multiple dimensions. This includes Audience Decisioning to identify the right audience for each objective, Journey Decisioning to select the optimal campaign path, Offer Decisioning to determine the most relevant promotion and channel, and Content Decisioning to match the most resonant message to each individual player.
Put together, these capabilities further strengthen Optimove’s lead in AI-driven CRM marketing and will help iGaming operators replace content chaos with intelligent, real-time decisioning that drives measurable engagement and revenue growth.