Birdeye is launching its new Marketing Automation solution that brings an AI-native, agentic approach to marketing automation purpose-built for the operational realities of multi-location brands. It helps distributed businesses scale personalized marketing without adding to complexity while maintaining centralized control and governance.
Most legacy marketing automation platforms were created for centralized organizations with one brand identity, a unified funnel, and relatively clean data environments. Multi-location brands, on their part, have distributed teams and locations, fragmented customer and location data, and many regulatory and brand constraints that they must follow while trying to deliver relevancy locally. Traditional platforms drive more manual work and operational overhead in these kinds of environments instead of streamlining execution.
Birdeye’s concept of “Marketing Automation” challenges this current state of affairs. It allows marketers to define their campaign objectives in plain English to include metrics such as increasing appointments, retention, and Customer Winback. The heavy lifting of orchestrating this entire process for the marketer – across the entire Campaign lifecycle – is handled by AI agents. This enables brands to have the potential to send out highly-personalized campaigns to anywhere between hundreds to thousands of places with an added level of operational complexities.
“Legacy marketing automation assumed one brand and one funnel – multi-location complexity was never part of their design,” said Deepak Bahree, Chief Marketing Officer at Birdeye. “As a result, brands are forced to replicate the same campaigns and workflows across every location. Birdeye flips that model. It is built from the ground up for multi-location businesses, enabling localized execution at scale with centralized control.”
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Built for Multi-Location Complexity
At the heart of Birdeye’s Marketing Automation is a range of functions powered by Artificial Intelligence to cater to the complexities of distributed brands.
“Location Intelligence” helps agents customize marketing campaigns based on real-time information, such as the hours of operation, services, promotions, reviews, brand attributes, etc., associated with a given location, which are accurately reflected in emails, SMS, etc., to ensure that each communication matches the context of each location.
With Agent-First Automation, the marketer is free to concentrate on the campaign strategy, rather than the configuration. By simply declaring the goal of the campaign in natural language terms, the agents will conceive the campaign workflow from start to finish.
Unified Customer Data allows for a comprehensive view of customer history and interaction information combined with other visit history records and third-party application information from tools like CRMs to develop a comprehensive profile of each customer. This allows agents to see and select the best approaches for each individual and all locations.
These abilities enable multi-location brands to launch campaigns that can look and feel local anywhere, thereby providing visibility and control at an “enterprise level.”
Enterprise-Grade Enablement and Governance
Marketing Automation is built to support the demands of large, global enterprises. Organizations can deploy customizable, brand-approved templates, access detailed location-level performance reporting, and comply with industry regulations such as HIPAA and FINRA—without slowing down execution.
“Birdeye Marketing Automation has been seamless to use. It gives us confidence that the right messages are reaching the right customers at the right time,” said Matthew Peterburs, Marketing Manager at KO Storage. “Having clearly defined audiences always available has streamlined our outreach and made our marketing far more efficient. The AI-powered templates make it easier to create enterprise-wide campaigns while still delivering locally relevant experiences.”
Extending Birdeye’s Agentic Marketing Platform
This expansion of the already extensive Agentic Marketing Platform initiated previously by Birdeye is further increased with the inclusion of Marketing Automation. This provides multi-locationbrands the ability to create awareness and boost conversion through an entire marketing spectrumwithout the requirement of point solutions.
Recent innovations, like the use of search AI, which helps brands maximize visibility within AI search platforms, as well as the usage of AI agents, represent Birdeye’s further push towards agentic marketing.
As the company heralds the beginning of fiscal year 2026, Birdeye has doubled down on investment in AI as it focuses further on the pledge to help multi-location brands streamline marketing efforts and attain stronger marketing outcomes across all locations.