Spotter, the influential creator platform defining the next generation of modern entertainment, and Stagwell, the global marketing network with the reputation for applying artificial intelligence to reinvent brand development, have formed a new partnership to create the premium creator-driven media within the core of modern marketing methodologies.
This partnership combines Spotter’s elite environment of exceptional long-form creators with the vast marketing footprint of the Stagwell global marketing network. This is allowing marketers to move their strategies from episodic influencer marketing and into an environment of consistent creator programming and marketing strategies.
By this association, Spotter brings to this association their industry-leading offers in terms of creator content solution services through their very own network of media that previously has been developed through their long-term relationships with some of the world’s most influential creators, which give a brand or also any agency access to proprietary solutions to think about and to activate/measure creator-based media in a similar way, scope, and speed as traditional television, yet at the same time maintain authenticity, culture, as well as fan engagement—creator-centric content channels which are indeed incredibly influential themselves.
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The firm complements this with its own global network of over 70 entrepreneurial agencies, who apply brand-building expertise with AI marketing solutions to unify marketing strategies in areas such as creativity, media, and tech. The client will have the opportunity to tap into creators early in the marketing process, at the very inception or “ideation,” and to unite creative storytelling with performance marketing at all levels and across all touchpoints.
“As Creators build the next generation of entertainment studios, brands need a credible, scalable way to work with creators as long-term partners,” said Aaron DeBevoise, Founder and CEO of Spotter. “Spotter brings that infrastructure to Stagwell, with a high-touch model built to solve brand challenges through access to top Creators backed by proprietary insights, brand-safe execution, and measurable results.”
“This partnership strengthens our cutting-edge AI solutions for influencer marketing,” said Mark Penn, Chairman and CEO of Stagwell. “By embedding creator-led media directly into our team’s workflows and RFPs, we’re empowering our agencies to deliver more authentic and effective solutions for clients.”
That relationship is already showing in real-world collaboration. Earlier this month, Stagwell joined Spotter’s Creator Summit in Montana. Thirty top creators came together to share ideas, co-create programming, and plan long-term branding. This early momentum shows how the partnership puts creator-led media at the heart of brand-building. It makes it central and scalable, not just a side tactic.
The partnership combines Spotter’s creator-first infrastructure with Stagwell’s integrated marketing and AI expertise to take premium creator-led media from a promising growth channel to a foundational pillar of enterprise marketing.