According to PR Newswire, the company has rolled out improved Brand Voice features in its PR Newswire Amplify™ solution, enabling the control of brand voice in AI-produced content. The move aims to enable communicators to project a consistent brand voice while being able to adjust the tone and style to suit the content type, target audience, and purpose of communication.
PR Newswire has expanded the controls of its Brand Voice feature to address the problem faced by marketing and communications teams in maintaining consistency in their brand while producing a high volume of content. The new feature enables users to set a brand voice that represents the personality of their organization, in addition to adding content-specific stylistic preferences.
“With the enhancement of Brand Voice in the PR Newswire Amplify™ platform, we’re putting the power of generating brand-aligned content into our users’ hands,” said Jeff Hicks, Chief Product & Technology Officer. “Communicators can produce brand-compliant content instantly so your brand voice is consistent everywhere it shows up.”
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The Brand Voice function allows users to shape both the broad brand tone and the subtleties of content in a single interface. This enables teams to select and use brand attributes on a global scale, as well as tailor writing style and tone according to specific formats, uses, or requirements. Such functionality is available for a wide range of content outputs, including press releases, news articles, blog posts, and media pitches.
Organizations that are utilizing the PR Newswire Amplify™ can take advantage of the enhanced Brand Voice functionality in the following ways. Communications professionals can utilize the new functionality of the Brand Voice to promote a consistent brand presence across all channels, ensuring that all content is consistent with the company’s brand and messaging architecture. At the same time, communications professionals can create more targeted and application-specific content by adjusting the tone and style, such as using a formal and authoritative voice for press releases and an educational voice for blogs.
The update also improves the efficiency of operations by reducing the need for overall post-generation edits. With the guidelines for the brand voice now embedded in the content generation process, it is now possible to generate content faster and with greater accuracy. The approach also encourages scalability, which makes it easier for new members to join the team and generate content that is compliant.
With the incorporation of brand voice management into the process, PR Newswire aims to help communicators achieve the ability to scale content creation without sacrificing quality and consistency. The enhanced Brand Voice feature is designed to make it easier to have a more cohesive, flexible, and efficient approach to content strategy—to ensure that all messages not only reach their target but also in a way that accurately represents the brand that stands behind it.