Yes&, the independent, fully integrated marketing agency, have announced that it has bought the Symmetri Marketing Group which is a B2B branding, marketing, and digital agency based in Chicago. After the acquisition, Symmetri will be running under the Yes& brand and contributing its solid B2B expertise to the agency’s growing national platform.
The acquisition acts as a major milestone in Yes&s long, term growth plan, enabling the company to consolidate its position in the US markets that matter the most and further broaden its B2B branding, technology marketing, and digital experience capabilities. Yes& is, therefore, on its way to becoming a more diversified agency which offers solutions to highly regulated and innovation, driven industries globally, by aligning Symmetris team and expertise with their current resources.
Having had close to two decades of experience, Symmetri team members have earned a solid reputation for their work with B2B clients. In particular, they specialize in turning around businesses in the technology, healthcare technology, and manufacturing sectors and can boast of operations both in the U. S. and Europe. With the team, Yes& will be able to strategically brand, generate demand, and provide digital solutions to enterprise and mid, market level organizations operating in sectors that are highly competitive and are experiencing changes rapidly.
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“Symmetri needed to expand its capabilities to help clients build their brands and businesses in new, more innovative ways,” said Yes& chairman Jeb Brown. “They saw their best opportunity to grow was to join forces with an established agency brand. Together, we make a major advance in both our integrated marketing and branding and B2B offerings.”
Symmetri is known for combining strategic rigor with creative precision across healthcare technology, manufacturing, advanced technology, and data-driven industries. Its client roster includes Dentsply Sirona, one of the world’s largest dental product manufacturers; Kollmorgen, a global provider of motors, drives, automation platforms, and AGV control solutions; and Humanetics, a leader in precision safety systems, simulation models, ergonomic software, advanced sensor technologies—and the manufacturer of virtually every crash test dummy used worldwide.
“Becoming a part of Yes& gives us the scale to grow faster and smarter, without losing the culture and values that got us here,” said Symmetri’s President, Carl Triemstra. “Being part of a larger agency opens new opportunities for our people and delivers even more value to our clients.”
The acquisition further strengthens Yes&’s position as one of the fastest-growing independent agencies, combining organic growth with strategic acquisitions to broaden its services and technical depth.
“Adding Symmetri allows us to provide our combined roster of clients with a far broader menu of marketing solutions and add an entirely new level of technological innovation to our portfolio,” added Yes& CEO Zihla Salinas. “Along with success in new business and organic growth, the acquisition strategy has made Yes& one of the fastest-growing independent agencies.”
With Symmetri now part of the Yes& organization, the agency is well positioned to deliver expanded B2B and technology-focused marketing solutions while continuing to scale nationally and internationally.