MGID, a global advertising platform, is celebrating one year of its strategic partnership with Marfeel, a leading content analytics provider for publishers. The partnership is a part of MGID+, the 360, degree, data, driven suite of MGID that helps publishers track, analyze and optimize editorial and monetization performance via informed, data, backed decision, making.
During the last year, the advanced analytics technology of Marfeel has been made a part of MGID+, thereby helping publishers to get a better view of their content performance and user behavior in real, time. The combination of editorial analytics and monetization data has strengthened MGID+ as a comprehensive performance intelligence platform through which publishers can engage their audiences, expand their reach and increase their revenues with greater assurance.
By bringing these two solutions together, publishers are able to offer a new range of features that combine content, audience and revenue insights in a single workspace. Among other things these features must offer the publishers the maximum visibility of the current as well as historical performance across the different sites and channels so that the teams can spot the trends, fine, tune the content strategies and enhance the overall user experience. When content metrics are linked with revenue data, publishers are able to track the performance down to the level of individual articles, sections, topics, or even audience segments, which, in turn, allows them to adjust the monetization methods and direct the resources to the most profitable areas.
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The partnership also reveals a detailed overview of audience behavior, thus, the publishers can identify how different user groups like first, time visitors and returning visitors engage with the content. Such data, driven decisions not only enable marketers to devise better funnel strategies but also contribute to increasing user loyalty, maximizing customer lifetime value, and setting up robust long, term growth frameworks that do not only focus on editorial quality but also on commercial performance.
“This milestone reflects a year of successful execution. Our partnership with Marfeel has delivered tangible results to our publishers, not just new features. Working together, we’ve been able to support our publishing partners to increase ad revenue, grow their traffic and enhance content engagement,” said Sergio Vives, VP of Publisher Business Development at MGID. “Integrating with Marfeel’s pioneering technology, we’re providing our publishers with more data and insights, allowing them to focus on long-term sustainable strategies that enhance profitability and optimize content production.”
“Partnering with MGID has allowed us to extend the reach of our technology, helping publishers move from reactive decisions to truly data-driven strategies. Combining our analytics with MGID’s monetization expertise, we’re equipping publishers with the clarity they need to identify what’s working, what’s not, and where the next big opportunities lie,” said Alexian Chiavegato, Chief Marketing Officer at Marfeel. “In practice, we go beyond surface-level numbers. With Marfeel and MGID, publishers gain actionable insights into what content is resonating, what is going to maximise revenue potential, and how they can focus their energy on long-term growth and engagement.”
One year on, the MGIDMarfeel partnership is still evolving, deepening a mutual commitment to guide publishers through the ever more complicated digital media landscape with real, time intelligence, actionable insights, and performance, driven strategies.